Your guide to the 8 most underrated serums on the market

With a lot serous available to choose from, it’s hard to know which one really deserves your attention. There are TikTok virus serums appearing on my For You page, divine serums recommended by dermatologists and serous so popular that they’re basically famous (look at you, SkinCeuticals CE Ferulic).

Just because a serum hasn’t reached popularity doesn’t mean you should discount it. There are so many lesser known serums out there that have been a game changer in my skincare routine. Since I have my own favorites, I decided it was time to ask the rest of the Who What Wear beauty team what underrated serums they trust.

Read on to discover hidden gems that our beauty editors can’t (and won’t) stop using.


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