Winter skin care tips from the Parisians who figured it out

Pia Moubayed is a content strategist and creator also based in Paris. Her Instagram is filled with cozy knitwear, warm tones, and makeup-free looks (sometimes just a splash of red lipstick) is enough. Moubayed’s skincare routine is simple and straight to the point; Focus on moisture. “I always cleanse my face, then apply a moisturizer that contains a serum or oil that targets my skin’s specific needs, then I apply an eye cream and sunscreen.”

She is also a huge fan of serums and especially loves the serums of the French-American brand Odacité and the Lithuanian brand Madara. “I love how effective they are at targeting specific skin problems, not to mention their lovely texture and playfulness (the process of adding them to my day or night cream). I just made it all more interesting.”

Her biggest skincare challenge is fighting sun damage and signs of aging on the skin. “Ever since I was a teenager, I’ve been really looking forward to getting the longest lasting tan ever (I’m Lebanese, so I have a special relationship with her). sun and sea and prefer darker skin tones) so I won’t really protect my skin in the best way, however, since turning 25, I’ve started to notice signs of aging So I went back to 100% and started using sunscreen every day from summer until the end of summer, says Moubayed.

She also took the time to describe how French beauty has influenced skincare trends, highlighting cultural awareness as the main driver behind French women’s reputation as leaders. trend as they’re known, “because of their all-natural and self-care approach to skin care.”


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