Why cloud data protection requires a ‘backup as a service’ model

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Cloud software is becoming increasingly complex, making monitoring, backup, and security increasingly difficult.

Consider that the average cost of a data breach in the public cloud is 5 million USDorganizations are rethinking their cloud data protection strategies.

This has given rise to a backup as a service (BaaS) model, which allows organizations to store data in the cloud, with vendors providing and managing infrastructure, software, and services. necessary support services.

To help companies back up and protect their data exclusively for the AWS platform, BaaS Clumio today released new data protection and backup capabilities for Amazon S3. AWS and Clumio will jointly demonstrate new features at AWS re:Invention this week.


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“Amazon S3 is becoming increasingly important for organizations and its resident data needs to be protected,” said Chadd Kenney, Clumio VP of Product.

However, S3 — an object storage service that allows customers in the AWS cloud to store data from anywhere — is a shared responsibility model not backed up by AWS.

“They ensure platform availability and handle issues like hardware failure, but you are responsible for backing up your data,” says Kenney.

The development of BaaS

The global BaaS market is expected to grow by nearly 18 billion USD from 2022 to 2026, representing a compound annual growth rate (CAGR) of more than 33%.

For its part, Amazon has its own built-in backup capabilities that help prevent accidental overwriting or deletion of data. Including version (maintaining multiple object instances in the same bucket), replication (copy objects on S3 buckets) and object lock (object stored through a write once read many model).

However, organizations cannot restore S3 objects or entire containers to a specific point in time; Kenney says they can only revert objects to one of their final versions.

He said Clumio’s platform seeks to address four challenges with S3: protection from accidental deletion; recover from ransomware and cyber threats; compliance with compliance requirements and SLAs (ISO 2700X, HIPAA, SOC 2); and reduce AWS backup costs (storage spending or lack of cost visibility across applications and data services).

The platform protects data warehouses on Amazon S3, databases like Amazon RDS and DynamoDB, and application data infrastructure like Amazon EC2 and EBS.

granular protection

As Kenney noted, “S3 environments can be very large.” To that end, Clumio tested the platform to protect up to 30 billion objects per bucket.

Customers now get granular protection with continuous change tracking for Amazon S3 with Restore Point Objectives (RPOs) in as little as 15 minutes), he said. RPO refers to the amount of time that can elapse during an interruption before the amount of data lost exceeds the maximum allowable threshold.

The platform also has a goal of zero recovery time (normal operations disruption and loss of revenue). This feature is currently available for early access.

Additionally, data protection recommendations allow customers to get a complete view of their data environment on AWS, consolidating backups across multiple services over a unified spatial distance, and Get recommendations on how to optimize data protection costs. Kenney says Clumio can also serve as an immutable (immutable) time machine clone for testing, development, and analysis.

Scale up, performance, analytics

Clumio competes in its niche with AWS Backup, Druva, Acronis, Metallic, Veeam, and Rubrik.

The key difference, however, is Clumio’s architecture, says Kenney. While other platforms are built on a monolithic architecture, Clumio is built from the ground up as a serverless data processing pipeline.

The orchestration tool is “almost like a Kubernetes for Lambda functions that help with digestibility and rehydration,” says Kenney. This has downstream implications for scale, performance, and air gap networks.

Notably, customers are able to detail what they need, Kenney said. Usually, this is done at the team level — and as a result, customers feel obligated to protect everything in that group regardless of importance. Clumio customers also get a calendar showing the date and time they need to restore (as opposed to having to scroll through resource identifiers).

Ultimately, Kenney said, “customers can keep their data safe and AI applications, analytics, and workloads running even during outages or disruptions.”

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