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A new AI is created Trailer connect the highly advertised movies Barbie doll And Oppenheimer into a mashup — with a pink mushroom cloud — that went viral.
The trailer provides accurate information about the hype of “Barbenheimer” that has audiences flocking to see both movies side by side, even though the two movies couldn’t be more different — Oppenheimer is a sober biopic about the life and legacy of J. Robert Oppenheimer, the father of the atomic bomb, while Barbie doll is a lively, feminist, vibrant look at the famous doll.
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Powered by Midjourney AI imaging technology and Runway Gen2 movie generator, and featuring AI-generated voices attributed to Margot Robbie and Matt Damon, the “Barbenheimer” crossover took just four days to make, according to the creators. Reddit postwhere he shared a link to his course about AI filmmaking.
But as a reporter covering the fun, upbeat, even lighthearted side as well as the serious, sober side of AI, I can’t help but think of three things the AI-generated ‘Barbenheimer’ trailer says about the state of creative AI right now.
1. AI-generated entertainment is evolving fast — perfect for today’s viral moments.
So it’s no surprise that as Barbenheimer hype soars, any online content producer can join in with their own quick-and-dirty AI-generated work to share on social platforms. A traditional advertising agency can’t move fast enough to do the same kind of “Barbenheimer” submission to meet that timing, and the costs will be so high they probably won’t even try.
In an age where social media content is more of a zeitgeist than ever, there’s no doubt that the pace at which AI-generated entertainment is evolving is perfect for today’s viral moments. For example, in March, a Reddit user shared a Video created by AI scene of Will Smith eating spaghetti on the r/StableDiffusion subreddit. It quickly spread on social media as well as the mainstream press, with an article says the video “will haunt you for the rest of your life.”
2. The ‘Barbenheimer’ trailer comes as advertisers go on strike and regulators catch up with AI.
Hollywood has been largely shut down in recent weeks, with SAG-AFTRA actors and writers now on strike and expressing special interest about the impact of AI genes on the industry and their work. The “Barbenheimer” trailer is a perfect example: Who needs the expensive services of Margot Robbie and Matt Damon if you can make a usable AI clone? Why use the time-consuming work of artists or editors when you have the quick results of Midjourney and Runway Gen 2?
At the same time, AI-focused innovators who are excited about next-generation AI capabilities are at their best — even as regulators and policymakers sprint to catch up. The Senate will be learning about AI This fall with the goal of working towards a platform to develop regulations by 2024. Is that too little and too late?
3. Current AI hype may just be a candy-colored shell surrounding a more serious, unsettling reality.
In my opinion, the AI-generated Barbenheimer trailer is funny and endearing. But the idea that you could encapsulate one of the most horrifying periods in history — the development of the atomic bomb during World War II, which resulted in the deaths of hundreds of thousands of people in Hiroshima and Nagasaki in 1945 — in a candy-colored Barbie turban and a pink mushroom cloud is just as stunning and shocking.
In short, it’s AI generation — gorgeous and shocking, exciting and terrifying, brilliant and terrifying, sometimes all at once. But certainly, all stakeholders involved in AI development need to consider not only the surface of what AI generation can do, but also the deeper, real issues underlying.
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