So, what does it take to knock my old favourite mascara off its pedestal? First, it’s the shape of the brush. Having lighter lashes means that each lash has to be thoroughly coated—otherwise they look thin and barely there—so the curved edge of Fan Fest’s brush ensures each and every lash gets a good swipe of mascara.
Even the outer corners, which define the shape of the eye, are catered for with this brush, and it’s that little detail that makes the most impact. As most of us will be looking for the longest lashes around, the shape of Fan Fest mirrors that of the eyelid, so your lashes are coated from root to tip, accentuating their length as it goes. The brush bristles are another important aspect that sets this mascara apart, as the flex-wave fibres coat, separate and define the lashes, creating a fan effect that lives up to its name.
And then, it’s the ingredients. Benefit has carefully formulated the mascara to be effective on a single application or layered up for an amplified effect. Provitamin B5 and cranberry extract are included to nourish and hydrate the lashes, whilst rice wax has been infused into the formula to help define and separate for a falsies-but-better effect. Even with these stellar ingredients, the formula remains lightweight, giving you the fluttery feel of freshly fanned lashes all day long.