There is a D2C revolution going on in India and female entrepreneurs take the lead.
Digitization has played an important role in opening a comfortable path for entrepreneurs to scale their businesses and reach out to their consumers. The D2C market, valued at US$44.6 billion in 2021, is expected to expand to US$100 billion by 2025.
So, what exactly has changed in favor of D2C businesses, making them such a huge market in the past few years?
One is a shift in mindset among young local consumers, who are more inclined to buy homegrown brands as long as they promise to meet customer expectations. New consumers have the money and are willing to experiment based on how their emotions align with the brand’s values.
The second reason behind the amazing growth of Brand D2C is empowering women. Today, as entrepreneurs and consumers, women are open to pursuing or enjoying their love for what they care about. They are independent enough to make a career out of their passion.
With the increasing purchasing power of women, Indian consumers are changing the face of the D2C market.
Here’s a look at 5 phenomenal D2C female entrepreneurs to watch out for in 2022:
Sayantani Mandal, Founder of What’s Up Wellness
In April 2021, Sayantani and her business partner Vaibhav Makhija entered the D2C market. What’s Up Wellness was founded to make wellness easy and enjoyable for people of all ages.
Self-care is a habit, and when a routine is hard to repeat in our hectic routine, we tend to give it up quickly. Thus, Sayantani ensures the products they offer can be added to one’s lifestyle without any fuss. Take for example their skin and hair.
These multivitamin gummies are a blend of 13 essential nutrients, including superfoods like Aloe Vera, Sea Buckthorn and Grapeseed Extract. These gummies are a smart alternative to pills and multivitamins.
They have a nice taste and aroma of strawberries. But they are not any miracle pill. They work best when maintaining a healthy lifestyle.
Sayantani is the epitome of Strength and Endurance. One can very well understand her bravery because she dared to start her business in the thick of the dog. She has completed her graduate studies at the National Institute of Fashion Technology, New Delhi and has extensive knowledge of content and marketing.
Ruchi Pathak founder of Orahana
Ruchi Pathak, founder of Orahana, has created a clothing and home furnishings brand that represents her style. It’s warm, quirky, and colorful. It assimilates the beautiful Indian aesthetic with pop-up colors that make people turn heads. The brand was founded to bring art, artists and artisans in one place.
Orahana is for everyone in its truest sense. They love to personalize clothes and objects to the customer’s liking. Just a glance at their clothes will explain how Ruchi’s love for nature is. Each work is a burst of comfort, colors and combinations of the purest elements of nature, such as flowers, leaves, etc.
Ruch is a devoted person who enjoys consolation with his friends. Because it’s only when she’s alone that creativity reaches its peak. She likes to be alone and curated design people like to wear. She is a painter who brings her imagination and creativity to life on the highest quality fabrics.
When asked what her favorite type of clothing is “comfortable”, she answered without thinking. Ruchi is just as quirky as her designs. She is easy to talk to and has a welcoming personality.
Malika Sadana, Founder of Mom’s Co
A woman may not be able to do everything. But soon after becoming a mother, she also became a superwoman.
The same thing happened to Malika Sadana, the co-founder of Mom’s Co, when she became a mother. She searched for natural and toxin-free products for babies but unfortunately couldn’t find any in India.
And then start the cycle of asking friends going abroad if they buy moisturizers, oils, soaps, etc for their little princess. However, once the incident happened, a friend of hers who was supposed to bring these products back from the US got stuck in the heavy snow and couldn’t get home on time.
Then the duo, Malika and her husband, called for the hunt to research why such products are not available in India. Before long, Malika realizes that her concerns are not her own.
Many families across India want toxin-free products for their children, but the absence of any such product must compromise their child’s safety. This gave Malika the idea and encouragement to create a brand that could meet the needs of new mothers and their children.
Gunjan Sachdeva, founder of Matra Skincare Essentials
Gunjan Sachdeva is the mind behind Matra Skincare Essentials. Through this brand, she tried to tie her two love interests, beauty and nature, together in one thread. She has great respect for the ancient Indian medical tradition of Ayurveda and seeks to learn its secrets to create a range of safe and cruelty-free skin care products.
She graduated from St. Stephen, New Delhi, and later she obtained a Master of Business Administration with a specialization in Marketing. Her favorite idea is to sit around natural ingredients, infuse them with her creativity and bring out the best out of them to bring consumers natural yet natural beauty products. effective.
You will be surprised to know that to provide their consumers with authenticity, Gunjan and her team have sourced natural ingredients from as far away as Amazon Rainforest. It’s not just their product, but the packaging is natural, minimalist, and safe. They have an incredible customer support department that educates consumers on how to use products or other issues and provide skin care consultations at no charge.
Vineeta Singh, Founder of Sugar Cosmetics
Who doesn’t know Vineeta Singh? She is one of the sharks in the Indian reality TV show Sharks Tank. But let’s focus on her journey in creating one of India’s fastest growing beauty brands.
Vineeta’s story is as incredible as it is inspiring. As an alumnus of IIT and IIM, two of India’s most prestigious universities, she turned down the Rs 1 package to pursue her entrepreneurial path.
Today, Sugar has more than 35000 stores in more than 540+ cities. In India, her products are fiercely competed by some major international brands. Just by looking at her on television, one can tell her fiercely independent nature.
In her personal life, she is an athlete. Perhaps, running taught her the importance of enduring hard times, maintaining the hustle and winning big.
Sugar Cosmetics recently raised a whopping $50 million in funding, led by L Catterton.
The beauty of digital platform That is, they allow women entrepreneurs to connect directly with consumers, understand their pain points, and design customer-centric products. This helps women in small businesses because it removes any gender-based barriers they might face in a traditional setting.
With the government recognizing the potential of female entrepreneurs, the investment landscape has also improved. To meet the financial needs of female entrepreneurs, Niti Aayog, in conjunction with SIDBI, launched the Women Entrepreneurs Platform (WEP) in 2018. It helps female entrepreneurs with the tools, technology and sponsor.
There is a beautiful quote by Shahnaz Hussain, Founder, Chairman and CEO of Shahnaz Husain Group, India-
“I am a typical innovator or pioneer. I have to pay the price; the next generation to bear fruit”.
Through this article, I want to get acquainted with young girls Ordinary women have become extraordinary leaders by breaking many stereotypes. Their stories inspire us about how anyone can make it in the world of one man through sheer hard work and persistence.