As a beauty editor for a living, I can say my algorithm shows me much of beauty content. Whether it’s an affordable scam for an expensive foundation, The best Zara perfume or see Dyson AirWrap in action to create viral TikTok hairstylenow it even affects my work as a journalist, where i often cover the trending TikTok beauty products and brands right now.
TikTok is a great place to showcase new product launches. However, it has also brought back hit classics, long trusted by dermatologists, makeup artists and hairstylists.
However, with so many reviews on TikTok, it can be hard to choose a beauty product that’s right for you or can make you question whether the product you’re seeing everywhere may just be hyped. excessive or not. So I gathered together viral beauty brands on TikTok that I think are worth buying as someone who lives and breathes beauty as part of my job.