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TikTok Marketing Statistics and Best Practices for 2022


With TikTok Marketing becoming the next big thing for companies planning to increase the visibility of their brand through social media, one of the questions is what are some best practices to follow to ensure that the resources invested in creating content for this new network are available Positive results and ROI?

To help social media managers understand the extent to which businesses can benefit from launching a TikTok account today and help them make data-driven decisions, the team from Socialinsider recently released released a TikTok performance study that revealed some useful and remarkable insights. We will refer to the continuation.

1. TikTok’s average TikTok posting frequency in 2022 is 20 videos posted by one account per month and still growing

Used to be one of the visionary brand Joining TikTok has become hugely popular and successful in the platform – brands like Duolingo or RedBull, for example – more and more businesses are starting to wonder what they can do to match that.

First of all, every company thinking of joining TikTok must know that on this platform, authenticity and creative problem Most.

While each brand is clearly unique and each brand must develop a vision and concept that fits its personality, there are nevertheless a number of tricks that can be incorporated into a marketing strategy. TikTok marketing is optimized.

For example, when looking at the recommended quantity videos will be published every monthin most successful TikTok accounts, the average number is 20.

Here's a chart that shows the average posting frequency on TikTok in 2022

With the frequency of posting increasing year by year, as the data shows, the fact that TikTok is a platform has Positive ROI has become undeniable.

2. When combining mentions, TikTok videos will have a higher view rate

Started as a network of creators – much like Instagram used to be – TikTok is a great platform where brands can try to capitalize on influencer marketing.

Thanks to a more human approach and content, creators find it easier to connect with the TikTok user base, which is the perfect excuse to start collaborating.

And speaking of partnerships, for those brands that are already on the platform, the data also shows that this is a pretty successful tactic for businesses that are investing in TikTok marketing.

With content viewership being the most important KPI in the case of TikTok, it’s important for brands investing in TikTok to remember that when it comes to someone, the video’s viewership comes in at a higher value. .

Here's a chart showing how the inclusion of a mention affects TikTok's view rate.

3. When choosing songs for TikTok videos, you should choose a trendy song instead of using the original sound

Now it’s no secret that an important factor when make TikTok videos is the selected music. When decoding the most popular TikTok videos, one of the most notable insights that pop up is that the use of popular songs will increase the view rate of posts.

In fact, TikTok itself has revealed the platform’s algorithm has videos on “Pages for you” based on a range of factors, such as – captions, hashtags, and audio.

Usually, when giving people something they’ve shown interest in – as is the case with trending songs, for example, the TikTok algorithm rewards videos that incorporate those elements because it will make users stay on the platform longer and interact on it.

TikTok average view rate using original audio

Needless to say, as a platform that displays content based on topics of interest, keywords and hashtags built into captions are equally important.

One last point to mention – here’s a tip for brands interested in investing in Tiktok marketing from Wave Wild – a TikTok expert:

“Start incorporating SEO into TikTok Marketing Strategy – as it has been found that more users are searching for specific content and are more likely to make a purchase when looking for a solution to a problem. “

Elena Cucu

Elena Cucu

A person who spreads marketing related news in a fun way. Currently a data enthusiast from Socialinsider. Lately, out there are leveraging the power of the art of storytelling when doing insightful research into social media. Whether it’s writing about all things social or dancing around the world, everything I do comes from passion.

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