The Purpose and Impact of Creative AI

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As robots begin to take on more and more tasks, one of the biggest questions is always “Will robots ever be creative?” That always seems like a ridiculously far-fetched goal. Without consciousness, the robot can do nothing more than follow instructions. Or maybe it?

With the advent of artificial intelligence And machine learning, it’s suddenly possible to imagine an AI that can learn to interact creatively. We now have a new question to address: “Is innovative AI causing more problems than it’s worth?”

Creative and artistic AI

A concern many have voiced is artificial intelligence can encroach into areas reserved for humans, such as art. This fall, an AI work of art win Colorado State Fair fine art competition. The creator, Jason Allen, is not an artist. He created the artwork using in the middle of the journeyone of the creators of the art of artificial intelligence AI.

Allen himself had to overcome some personal anxieties about the art of AI. However, when he won the prize, he felt that AI “is a tool, just like a paintbrush is a tool. Without people there is no creative force.” Allen still needs to manage the AI’s responses to his prompts, and he also runs the final versions through several other editing tools.


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However, Allen has faced backlash, with some even arguing that Allen should return his award. One person said to use in the middle of the journey like “joining a marathon and driving a Lamborghini to the finish line.”

If we consider AI as a tool, then it need not instill fear. Maybe the sensational claims that often revolve around AI are causing the problem. If “creative” AI is seen as replacing human creativity, it can be seen as a threat rather than an opportunity.

And AI need not be a threat. Recently, some friends and I sat around the living room and tried different reminders in Midjourney. I’ve been trying to create an “Amish superhero” for a while. For some reason, it insists on creating characters with hats pulled down over their eyes. Obviously, AI can’t just replace a human artist.

A good artist can use AI as the basis for something and manipulate it later, as Allen did. It’s also useful and it needs to be marketed that way. Sensational artificial intelligence will distract from real-world applications that make the job of a human artist easier.

A good use case for creative AI

For example, AI can already be very useful in graphic design. Some companies have explored the possibilities that AI graphic design can bring to their business.

Recently, while sending out a marketing email, I discovered a new feature of Mailchimp. creative assistant AI, fully integrated with its email generator. I can just import my copy, upload some pictures and choose some settings. AI has created so many different possibilities and variations.

The creative assistant took away an hour of work, where I had to create the whole graphic, then move the text and images around, and no one worried that it could replace a marketing agency. In this case, AI has played an undisputed role. Who wouldn’t use a time-saving AI assistant?

Creative virtual assistant

If AI’s goal is to make our jobs easier, what about AI? virtual assistant? Can bots really learn and can generate new answers to our questions? Surprisingly, this topic has also sparked a controversy recently. This time it surrounds the complexity of relating to a robot as if it were a human.

Google has been developing a chatbot called LaMDA that can give intelligent, human-like responses to prompts. Bots interact with humans so much that one of the engineers, Blake Lemoine, become persuasive that it has become sentient. LaMDA’s responses to his questions seem very human and self-aware. In fact, LaMDA even created an allegory about a wise owl who saved the creatures of the forest, a story meant to demonstrate LaMDA’s desire to help others.

Convinced that LaMDA is sentient, Lemoine wanted to treat LaMDA as a human being. However, for those, like me, who don’t believe in sentient AI, another problem may arise. Human-like AI may not be the most comfortable for the customer. While such AI can be seen as a valid substitute for human interaction, customers may feel cheated if they need to interact with a machine rather than a human.

Where does artificial intelligence fit?

What would work better is optimizing the AI ​​to be useful without making it look like a human. If AI can eliminate tedious tasks and allow us to spend more time on more important things, it’s done its job. If consumers know that that is the purpose of creative AI, they will feel much more comfortable with its role.

Lynn Martin does marketing for Brechbill trailers.

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