It’s been a banner year for watch collaborations, from TAG Heuer x Porsche arrive Timex x Adsum arrive Hodinkee x Bamford x Snoopy, among many others. While some of these have been around for a long time, others have caught the eye of the globe by surprise. However, nothing causes as much excitement as Omega x Swatch MoonSwatch, the first partnership between two of the biggest names in watchmaking. The collection includes 11 colorful variations of NASA-approved Swatch’s Omega Speedmaster, each dedicated to a different celestial body. Priced at $260 (about $6,000 less than Omega’s famous “Moonwatch”) and available in person only at select Swatch stores, the partnership has attracted thousands of watch collectors. lake and gray market goers lined up — sometimes days in advance — to catch one. Then things got a little wild. Shops were overwhelmed by demand, riot police were called in, and at least one man was pointed at his right position.
While the MoonSwatch isn’t advertised as a limited edition release, that hasn’t stopped eager buyers from reselling them for a one-off $1,000, an irony (if predictable) fate ) for a watch that purports to offer Omega vibrations at Swatch prices. And while the watch collector community has mostly good things to say about MoonSwatch’s design, Swatch’s choice to release the watch in such limited numbers — and rampant profiteering. that it promotes — has led many people down the wrong path.
But if you have your heart set on the Black Mission on the Moon or the Rose Candy Mission to Venus (or the ambition to collect the entire set, Pokémon style), things are in search. A bunch of Swatch stores are rolling out the IRL collection this season, and the brand recently announced a bunch of pop-up stores in cities like San Diego and Jacksonville, with surprise locations announced via email. Instagram in the middle. Elsewhere, gray market prices have also returned to earth on most models, and you can now find options unworn in the original packaging for under $300 on sites like eBay. , Chrono24 and StockX. (The one exception seems to be the blue version of Mission to Neptune—thanks to rumors that it’s about to be discontinued, although Swatch assures us that’s not the case, it continues to sell for upwards of $1,800.) or to take anything off from one of the most unusual watch price drops in recent years, but with vintage Omega Speedmasters starting at around $1,500 on Chrono24no planets on it seems like a good deal.
So why not visit the Swatch and police website Chronograph Night Flight—A watch with many of the same attractions as the original Speedy — for as little as $210 or meet your fix with EXTREMELY endorsed by NASA? Sure, they’re not MoonSwatch, but they to be exactly the kind of fun, accessible watch that has made Swatch a brand favorite for decades, and you won’t have to queue overnight (or pay excess premiums in the aftermarket) to get one.
Still dying for buying a MoonSwatch, the price is dead? Start here.
Ready to skip the headache altogether? We also have you.