Game

Square Enix’s Forspoken Trailer Goes Completely Online

Forspoken

Picture: Square Enix

Earlier this week, the marketing team behind Square Enix’s upcoming action game Forspoken posted a Tweet with a few sales bullet points and a short video of the game. This should have been a very ordinary and forgettable exercise in video game advertising, but readers, I’m here to tell you that this video is bad.

Before we go any further, here’s the Tweet:

I can see what they’re trying to do here. Break this down into something relevant, like an advertisement for a Marvel TV series where a daily kid gets some wild powers. But, yeah, yeah. So bad! And although I don’t believe the rates under a Tweet are hard sciencethe fact that this video has been quoted on this tweet multiple times (at the time of posting) is not a good sign:

Image for article titled Very Bad Forspoken The advertisement is fully baked

Screenshots: Twitter

I didn’t write this only I tell you it sucks, there are terrible things on the internet every second of every day that I have no trouble posting on the Kotaku.com website. I wrote this post to share some great examples of people—some highlights from those 6,757 listed above — absolutely rang video.

This is @funnywes with one Bloodborne version:

@bobvidsmeanwhile, there is a Tony Hawk’s Pro Skater version:

Voice actor SungWon Cho managed to work Mario, Mule, and Danganronpa into a video:

This is @ Maximus123458 give Undertale “talk to a cuff” treatments:

We also have some Metal gearspolite of Jake Baldino:

If you want to scroll through the remaining 6,700 examples, word Metroid arrive Persona arrive Half-lifeyou can find them here.

Readers may remember the last time we wrote about Forspokenby the end of 2021, when we found out that in addition to the main character, Frey’s actor Ella Balinska, not a single black person was directly involved in the creation of this prominent Black protagonist. Square Enix instead said the group worked “closely with a number of consultants from BIPOC.

Finally, for anyone wondering if this trailer is somehow not representative of the game itself, here it is. another helpful snippet from Isaiah’s preview of the game:

Another concern I’ve been previewing is how often Frey and Cuff ask each other out while playing the game, which is the amount of Marvel movies from both its first trailer, the Game Awards trailer, and the look my reality. These quips will include swearing during Frey and Cuff’s spat during combat encounters. In response to this concern, Square Enix said the intention of the joke was to present Frey’s complexity as a “complicated, imperfect, and raw character” while making her more relatable when the player insert herself into the scene she perceives herself. In.

Maybe this game will end well, who knows! But boy, I can’t remember the last time a major release hit its pre-release routine so badly.

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