The companies’ growing boycott of Kanye “Ye” West after he made hostile remarks in several interviews has increased pressure on music streaming services in the past few years. the withdrawal of fashion mogul albums from their platforms.
On Tuesday, Spotify CEO Daniel Ek addressed the issue in an interview with Reuters, making it clear that Ye’s comments are “terrible” but that his music doesn’t violate streamers’ anti-hate policy. Ek added that Ye’s company, Universal Music Group’s imprint Def Jam, would pull his music out if they felt obligated.
“It’s really just his music and his music doesn’t violate our policies,” Ek said. Reuters, added, “Depending on his label, if they want to take action or not.” Ek said that Ye’s hateful comments would be removed from Spotify if he put them on a podcast or audio recording, according to their hate speech policy, but the rapper didn’t make comments like so.
Def Jam owns the rights to Ye’s recordings from 2002 to 2016. The rapper’s contract with his longtime record company expired with his 2021 album. DONDA.
“Def Jam’s relationship with Ye as a recording artist, Def Jam’s partnership with the GOOD Music label joint venture, and Ye’s merchandise deal with Bravado all end in 2021.” Def Jam said in a statement. The Hollywood Reporter. “There is no place for anti-Semitism in our society. We are committed to fighting anti-Semitism and every other form of prejudice.”
After Ye made repeated rebuttal comments in interviews and tweets, major Hollywood players began publicly calling for a boycott of the rapper. WME director Ari Emanuel directly called on Ye’s corporate partners, especially Spotify and Apple Music, to stop working with him.
Since the pleas of Emanuel, the talent agency CAA dropped Ye as a client, MRC Entertainment has shelved a completed documentary about the rapper and Balenciaga, GAP and Vogue have severed all ties with him. ta.
On Monday, Ye lost the back of her biggest company, sportswear giant Adidas, who ended their highly lucrative partnership with the Yeezy brand.