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According to a new study by Bright data90% of companies report that in the last year they increased their web budget data. This comes with 87% having increased web data demand during that time. The survey was conducted in September 2022 and included 500 professionals from companies in the retail, travel and financial sectors.
As budgets are slashed and operations shrink globally in preparation for the uncertainty of today’s economy, organizations are still prioritizing and investing in web data – showing that it’s considered valuable. is an important part of their success.
To meet this growing need and data collection capabilities, more than half of the businesses surveyed (55%) are actively considering partnering with or acquiring an external company that is capable of collecting revenue. collect data. This is an increase of more than 25% since 2021 – showing that today’s web data needs of many organizations are not being met by current tools.
The survey also found that most companies expect variety when it comes to web crawling, with 97% stating the importance of using multiple sources and datasets. Meanwhile, the form of data collection preferences vary, with 48% preferring to collect the data themselves and 32% preferring to purchase “off-the-shelf” ready-made datasets.
That said, 90% of companies are now using web data technology to gather insights from a variety of sources, including social media and search engines. Product research and development, competitor monitoring, operational system testing and training are cited as the main reasons for collection. This shows that organizations are investing more in ensuring that their products and services truly satisfy the needs and wants of their customers.
Bright Data surveyed 500 professionals in IT (70%), technology (18%) and data and analytics (12%) in the US, UK and France. Respondents come from companies in the retail sector (33%), travel (33%), finance or executive banking (27%) and general banking (7%), and represent C level (31%), senior management (65%) and middle position (4%).
Read Full report from BrightData.
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