Report: 85% of demand generation campaigns related to chatbots

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Demand generation is a key growth strategy for most B2B businesses. A new survey from Artificial Intelligence Botco looked at the ways in which artificial intelligence (AI)-based chat marketing solutions (chatbots) are helping marketers drive their demand generation campaigns. What stands out is the sheer popularity of chatbots in demand generation, as 85% of companies today leverage chatbot technology for demand generation campaigns.

Demand-generating marketers are using chatbots to support several goals. According to respondents, the main benefit of chatbots is the ability to understand audiences better, as chatbot questions and the follow-up questions posed by them can shed light on pain points, challenges, and inconsistencies. certainly the audience.

The State of Chatbots in B2B Demand Generation report reveals that marketers have also had great success using chatbots to generate new leads, helping educate potential customers about products and services. of their company, segment their audience base, build stronger customer relationships, qualify their sales team, and much more.

Perhaps one of the most important benefits marketers derive from chatbots is their ability to increase lead-to-customer conversion rates. Nearly all chatbot demand-generating marketers (99%) report that chatbots have increased lead-to-customer conversion rates. More than half (56%) said they had seen an increase of 10% or more.


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Image source: Botco.

The main channels B2B marketers are using to generate qualified leads are email, social media, digital advertising, paid search engine marketing, content marketing, optimization. organic search engine optimization and webinars.

Other important findings include:

  • conversation artificial intelligence being used to influence the entire marketing funnel, but especially in the middle.
  • B2B marketers running demand generation also use chatbots to assist with lead education (43%), lead qualification for their sales team (42%), audience segmentation (42%) ), build stronger customer relationships (42%) and reserve demos, meetings, or check-ins (31%).

The survey is based on the responses of 1,000 B2B marketing professionals across the US. This survey was conducted in October 2022.

Read Full report from Botco.

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