Random: Sonic Frontiers TV Spot revives The Long Dormant ‘SEGA Scream’

sound border
Image: Sega

sound border is now available for Switch, but that hasn’t stopped Sega from releasing a new TV spot to showcase the game to potential audiences.

For the most part it’s pretty standard stuff, if a bit annoying. It’s next to the gameplay from Sonic Frontiers (which is pretty obvious Not Switch version by the way) with footage showing a mother and her son racing home from work/school so they can sit and play that game while munching on some snacks. Oh.

We see the usual stuff from the game here, including grinding rails, sidesteps, and the new ‘Cyloop’ ability, but the stuff that really sells out in its entirety doesn’t even show up until the very last moment. After the ad shows the game’s boxy shape, it changes to a cute little dog (Squirrel, maybe ..?) shouting “SEGA!” in most comical possible voice. Sound familiar? It should: scream is the revival of the classic “Sega Scream” used to accompany the company’s advertisements.

Of course, the rest of the ad is the definition of “meh”, but the inclusion of Sega’s shout was a nice surprise, we just have to highlight it here. Check it out for yourself:


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