Fashion

Quannah Chasinghorse Indigenous Brand Owned & UGG Campaign


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On a beautiful autumn day in Southern California, Quannah Chasinghorse relaxing on a folding chair tucked away in the corner of an old two-story wooden barn. A square window behind the 20-year-old model creates a lush landscape, dotted with rolling hills and green treetops.

“This place is amazing,” Chasinghorse told POPSUGAR, admiring the view. Called White Buffalo Land Trust In Santa Barbara County, this picturesque setting is a place where people can learn to practice and promote the use of regenerative agriculture. This conservation-based approach to farming systems increases biodiversity and mitigates the effects of climate change. Bottom line: Regenerative agriculture puts the planet first – it works to give back what it takes from Mother Nature.

“If you want to draw me into my element and want me to feel like myself, take me somewhere,” says Chasinghorse. “Somewhere away from the city, somewhere quiet, somewhere where I can only be surrounded by wilderness.”

The Land Trust is the perfect backdrop for Chasinghorse’s latest fashion campaign with UGG. Lovers of early aughts footwear have recently released their first style partially produced using recycled-sourced materials: Classic mini recreation start up. Materials come from Atkins Farma farm cared for with a regenerative tradition to help restore the soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations.

Through being the face of UGG’s new campaign, Chasinghorse unwittingly discovered a new piece of personal history. Chasinghorse’s native ancestors were Hän Gwich’in (from Alaska and Canada) and Oglala Lakota (from South Dakota). As it turns out, the origins of the White Buffalo Land Trust date back to 2001, when two White Buffaloes were born into a herd in Colorado. The two buffaloes were sisters and were meant to be sold to a casino until a group of relatives of Oglala Lakota intervened.

“It is unbelievable that this place was founded because my tribe, in the past, saved some white buffaloes and asked these people to use this land to save these white buffaloes, raise them and let them roam free,” she said. “It’s been great for me to find it through a brand. It connects and resonates with me, not only as a model and activist, but also as a person. “

Up front, Chasinghorse shares more about her longtime relationship with UGG, plus some of the Indigenous-owned brands she regularly shops from now on.

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