Qualcomm ready to dominate electric cars before Apple has a chance

Perhaps importantly, Qualcomm also says its Digital Chassis allows automakers to “own the in-vehicle experience… [and] extend their brand and bring engaging consumer interactions into the medium.” This will be especially welcomed by manufacturers following the announcement last June of Apple’s next-generation multi-display version. CarPlay, which may not be as collaborative as Qualcomm’s product. Indeed, when CarPlay 2 was announced, WIRED reached out to several major automakers for comment on the Cupertino system, only to find that it appeared the companies were unaware of the news and the potential impact. for their domination over themselves. car UI, has arrived.

The digital chassis is designed to work across all regions and across all vehicle types, and Qualcomm says it hopes the chassis will “inspire new business models for businesses.” car manufacturers” goes beyond just selling and maintaining cars.

If you think paying for a hot seat is a bad thing…

Besides in-car games, these new business models will also include drivers being required to pay to unlock features already installed in their cars. Controversial BMW when it suggests heated seats have been fitted to the car will require registration to work. Mercedes will soon ask the driver pay $1,200 to unlock more performance, hide behind a wall of fees written into their EV code. Latest model of pole star 2 can become more powerful by purchasing the Performance Pack, provided through a software update, without the need for a wrench.

As well as software and connectivity, technology companies can help automakers, especially startups, with mass production. Such collaborations can be found with Fisker and Foxconn. The first is a California electric vehicle startup led by Henrik Fisker, a former Aston Martin designer, and the second is a Taiwanese company known for assembling iPhones. The two plan to jointly develop a roughly $30,000 electric vehicle that will go into production at a facility in Ohio by 2024.

Fisher speak in 2021 that Foxconn will help with product development, sourcing and manufacturing, and that the partnership will allow his company to offer products “at prices that truly open up mobility.” electricity for the mass market”.

Not wanting to put all car eggs in one basket, Foxconn also entered a joint venture with the Chinese auto giant Geely, the parent company of Volvo, Polestar and Lotus among others. Similar, Pegatronanother Taiwanese firm tasked with assembling the iPhone, is also a manufacturing partner of Tesla.

Finding a technology partner could soon become vitally important for car brands that have yet to fully embrace cutting-edge infotainment, driver-assistance and connectivity systems. Lei Zhou, a partner at Deloitte Tohmatsu Consulting, told WIRED that it is “very likely” that automakers that go it alone with their own technology run the risk of being left behind.

Zhou added: “If conventional OEMs develop connected technologies with their current capabilities, they could find themselves left behind by emerging electric vehicle manufacturers with IT backgrounds. or OEMs that have partnered with powerful technology partners… significant value can be created by collaborating with many players, including in the technology and business sectors.”

And what is Apple doing?

The reverse is also true, when tech companies that want to develop their first car need help from automakers with production experience.

Tyson Jominy, vice president of automotive consulting at JD Power, told WIRED: “Tesla, Rivian, Dyson, Lucid and others have all done a great job in the automotive design process. But when you start building a car it is very difficult. When so many startups have troubleits [because] Mass production of cars on a large scale is difficult. So cooperation makes sense.


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