Plume earns $24 million for virtual transgender healthcare

Feathera startup focused on virtual care for transgender patients, has raised $24 million in Series B funding.

The round was led by Transformation Capital, with participation from General Catalyst and Town Hall Ventures. The investment took place about a year and a half after the company went public $14 million Series A.


Plume provides digital care for gender identity, including prescriptions for hormone therapy such as estrogen or testosterone, video consultations with providers, lab orders and analysis, support team medical assistance and letters supporting surgery or a change of name and gender. In most states, a startup’s membership fee is $99 a month.

Plume plans to use the capital from Series B to expand nationally, moving into virtual primary care and adding coverage to the company’s services.

“With today’s announcement, we are on track to achieve our goal of increasing access to high-quality, gender-affirming care for patients across the United States in both urban and desert coverage,” said Dr. Jerrica Kirkley, co-founder and chief medical officer of Plume, in a statement.

“Knowing the obstacles transgender Americans face in accessing care, I am encouraged to meet this standard and I look forward to Plume’s growth in the future. I would like to thank Transformation Capital, General Catalyst and Town Hall Ventures for their partnership in transforming care health for every life transformation.”


Another digital health company working with LGBTQIA+ patients, Folx Health, announced Raise $25 million Series A in February 2021. Recent Folx make an employer offer and more advice, reviews and Introduce treatment for smallpox to monkeys.

Last year, the recently merged virtual care companies were Grand Rounds Health and Doctor On Demand get Health Inclusion, a wellness platform for the LGBTQIA+ community. Company later rebrand under name Included.

Like one number of other digital health and medical technology companies pursue layoffs this summer, Recently Included reduce its workforce less than 6% as part of a corporate restructuring.

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