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The parents of several female college students who wanted to join an organization that wrote letters in Greek spent large sums of money on services to support their daughter in doing so.
The Wall Street Journal reported Monday about companies around the country offering various forms of training to women involved in schoolgirl recruitment, with costs for parents and their daughters varying by type of service. Some cost $150, while others reach several thousand dollars, according to the store.
The Journal reports that a Texas-based sorority consulting firm, Hiking in Heels, has an option that involves calling a client in progress and costs $4,000.
As her mom takes a selfie in the living room, an attractive college student sips coffee and waits for her website to reload.
In Georgia, the company It’s All Greek to Me offers in-depth, step-by-step instructions for rushing college girls for $3,500, according to the outlet. That service includes “full support throughout the summer and fast with your mentor-built relationship,” says It’s All Greek to Me’s website. Meanwhile, Recruitment Ready in Atlanta offers payers close to $1,000 in private consultations on a variety of topics, peak week support, and other services.
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According to its website, Greek Chic, a New York-based company, offers the option of dressing up for events, navigating chats, getting letters of recommendation, and other aspects of recruiting girls. That service, which also has a “available by call” feature during peak weeks, is reported to cost $2,000.
Other services for women looking to join a sorority are less expensive, such as a $150 video session from Recruitment Ready or a $600 training course from It’s All Greek to Me that offers tips on topics like schedules, social media, and makeup.
The highly competitive rush has fueled the emergence of more and more companies offering advice to women going through it.
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The exact form and timing of recruitment often varies by university, with rush times lasting several days at certain schools and a week in others. It culminated on Bid Day, when many women received invitations to join a sorority chapter.
The Wall Street Journal, citing National Panhellenic Conference data, reported that sororities saw more than 125,000 women flock by 2022. Of those, 20-25% are said to have either failed to receive a bid from a chapter or dropped out in the process.
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Videos of female college students documenting the process of overcoming the rush have gained a great deal of attention online over the past few years, especially those doing so at the University of Alabama. At that school, about 43 percent of the girls were sorority, according to US News & World Report.
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The percentage of women on campus participating in sororities tends to vary from university to university. US News & World Report shows Sterling College in Kansas has the largest share, at 87%, while other schools like the University of Richmond and Lehigh University are at 25%.
