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Our editors’ favorite TikTok viral beauty products


With all the surfing on TikTok, you’re sure to catch trendy products that you just can’t seem to avoid. If you’re on the beautifying side of the app, you’ve probably seen Peter Thomas Roth . Eye Cream or Olaplex’s magic link generator on the For You Page. There are tons of great makeup, skincare, and hair-care recommendations that promise to enhance the quality of your routine – and we’re not immune to the influence of this foundation. We’ve tried several viral beauty products, and here we’re sharing our top picks that have been heavily advertised.

$25 $18.40 at Amazon

CosRX Advanced Snail 96 Mucin Power Essence

I picked up this product back in the summer of 2020 in an attempt to get the quality skin of K-pop idols, and I’ve never looked back. It’s my favorite product for give water back to my dry skinespecially after applying a chemical exfoliating mask or wash one’s face. Gentle, soothing and light, my skin started to feel nourished as soon as it seeped into my pores. – Jillian Tracy, editorial coordinator

$38 at merit

Praise the Minimalist

I tried very hard to try The Minimalist by Merit and it’s finally back in stock (with twice as much product). Now I understand why this product went viral – it really is the best. It has amazing coverage, but you only need a little product and it doesn’t feel cakey or heavy, and lasts even on the hottest and wettest days. – Lindsey Smith, deputy editor

From $13 at Amazon and Paula’s Choice

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

This is the best chemical exfoliator I have tried and I have been using it continuously for over a year now. Around the same time I started testing it, I started watching TikToks on how it can shrink pores and remove blackheads, so I was hopeful. At first, I only used it twice a week to avoid over-drying or irritating my skin, but as I got used to the product – and saw its smoothing and pore-clearing results – I increased the frequency. until comfortable for daily use. While I didn’t see a noticeable pore-minimizing effect, I definitely think the exfoliator has kept me acne-free as it removes acne-causing buildup and dead skin from pores. – Sophie Shaw, deputy beauty editor

$48 at Sephora, Amazon and Ilia

Ilia Super Serum Skin Tint SPF 40

I’ve been a fan of Ilia’s almost magical Super Serum Skin Tint ever since I had to get used to those dreaded Zoom calls during lockdown. Not only is it incredibly lightweight, more like a tinted moisturizer than a foundation, but it smooths fine lines, adds dewy coverage and has SPF 40 so I can skip the thicker sunscreens. The Between us The marketing campaign means I can also find mid shade that I can use during the summer, then return to lighter shade in the fall. – Tobey Grumet, contributing editor

$39.87 From $28.88 at Amazon

Revlon One-Step Volumizer Hair Dryer

All the hype You’ve heard about this all-in-one hair dryer – believe me – absolutely right. I have a head full of beautiful curls, and in almost 30 years of my life, I’ve actually never used a blow dryer when I wanted smoother hair. I simply don’t have the necessary coordination to use both the brush and the hair dryer at the same time. But then I met this guy. A brush and hair dryer in one, just a few swipes and twists on my strands to achieve the kind of dreamy volume effect is done. Honestly I still can’t believe how cheap it is for such an excellent product that has lasted my years with no issues. – Rachel Lubitz, lifestyle senior editor

$35.99 at Amazon

Youthforia BYO blusher

I first saw this color changing blush on the Supergreat app and then it started cropping on my TikTok For You Page as well. In the video, and when I finally got to try it, the clear green liquid turned a succulent pink just seconds after it was applied because it reacted with the pH of the skin. For me, it turns into a raspberry pink and a little goes a long way. I usually blend it with my fingers to diffuse the color. It has a dewy finish and works great as a lip oil. – Sophie Shaw, deputy beauty editor

From $20 at Supergoop

Supergoop Unseen Sunscreen SPF 40

If you live a skin-care intensive on Instagram and TikTok like I do, it’s hard to go a day without seeing Supergoop’s Invisible Sunscreen on your feed. And now I’m finally getting the hype. I love the thick, paste-like consistency of this formula and the fact that it continues to go on smooth and clear without irritating my sensitive skin. Plus, it makes great makeup. While there are certainly more affordable sunscreens out there, this is one of the only ones I’m excited to put on every morning. – Jillian Tracy, editorial coordinator

From $6.50 at Sephora

Regular Niacinamide 10% + Zinc 1%

Products from The Ordinary are totally hit or miss, but this one is a certifiable hit for all my acne-prone friends. I was faced with the worst chin acne of my life this summer (blame it on being faithful to wearing masks + NYC heat) and this amazing serum, which I just applied before cream moisturizing, has been a revolution for me. At just under $7 a bottle, I bought it for a whim but nevertheless it helped soothe my skin completely. – Rachel Lubitz, lifestyle senior editor

$20 at Sephora

Rare Beauty Soft Pinch Liquid Blush

I’ll be honest with you all, I don’t have TikTok and I don’t follow trends. I choose to buy makeup that I like and that works for me. With that said, I’m happy to know that the products I love are getting the recognition they deserve. I’m the biggest fan of Selena Gomez’s Rare Beauty – I own almost anything from wire. While I won’t go anywhere don’t need me The blush is almost melting, Soft Pinch Liquid Blush (my shade is Joy) is an amazing product that I use when I want a bigger layer of color on my cheeks. – Lindsey Smith, deputy editor

$46 at Charlotte Tilbury

Charlotte Tilbury Hollywood Flawless Filter

I hate all foundation, and even most products adjacent to foundation, but I’m really obsessed with this Charlotte Tilbury Hollywood Flawless Filter that a friend (and TikTok) encouraged me to try. The first time I wore it, I was amazed at how bright and smooth it did to my skin. I choose to use it alone, but you can also use it in conjunction with your regular foundation or just as a highlighter – either way, you won’t even be able to feel the ultra-light formula. . – Chelsea Stone, senior news editor

From $17.99 at Amazon

OPI Nail Envy

I’ve always had pretty weak nails. Weak enough to avoid gel manicure altogether. But then I finally let the 38,000 reviews on Amazon conquer me and bought this nail strengthener. All you do is start with two coats, then apply another coat a day and your nails are stronger than I’ve ever had in my life. No more crumbs, tearing or splitting. – Rachel Lubitz, lifestyle senior editor

$52 at Dr. Jart

Dr.Jart Cicapair Tiger Grass Color Correcting Treatment SPF 30

I love that many people were introduced to the wonders of Dr. Jart’s Cicapair + it has now become a TikTok sensation. A former colleague put it on my radar in 2016 and I’ve been hooked ever since. It’s my favorite product to use when I don’t want to wear foundation. It really works like magic to adjust colors and cover imperfections. The added SPF is also great. Although it is on the expensive side, the jar is huge and lasts forever. – Lindsey Smith, deputy editor

$74 $56 at Amazon

Meridian The Trimmer

Thanks TikTok, this trimmer has become my favorite grooming product. It was originally designed as a ball slitter, but it started to attract female audiences for its effectiveness – then went viral. TikTok really created its popularity. Now, it’s marketed to everyone. Easy to use on any area of ​​the body, can be shaved dry or wet and does not cause razor burn. – Sophie Shaw, deputy beauty editor

From $18.99 at Amazon

Esarora băng Ice Roller

As easy as it was given to flatter and accentuate those cheekbones as it helps fight headaches and hangovers, this ice roller has become an essential part of my beauty routine. I. For starters, I love how cold it gets – it’s even fun to use if I need a little help waking up. Then I also love how it instantly cleanses my face in the morning and yes, it feels really good to roll it on your forehead when you’re about to get a hangover. At under $20, that’s really stealing, so it’s no surprise that we can’t be silent about it. – Rachel Lubitz, lifestyle senior editor

From $15 at Sephora

Glow Recipe Water Watermelon Glow PHA + BHA Pore Tightening Toner

While reviewing Sephora the other day, I came across Glow Recipe’s PHA + BHA Pore-Tight Toner by chance. Scent is what made me a fan and I was so excited when a close friend bought me a best-selling mini accessory set. I’ve seen this happen online and it’s worth the hype. Although I did not see the pores shrink, this does leave my skin feeling hydrated and fresh. – Lindsey Smith, deputy editor

$48 at Ulta

Charli D'Amelio Born Dreamer Eau de Toilette

I didn’t expect to like Charli D’Amelio’s perfumes as much as I do. The first fragrance of the TikTok star is a wonderful balance of sweet, fruity and floral notes, with notes of pear, jasmine and cashmere. It also has notes of pink sugar, giving it a similar warmth and sweetness to Aquolina’s Pink Sugar Eau de Toilette that was inevitable in the early 2000s. But it’s not too saccharine thanks to its base notes. cedar wood and leather musk. It’s light yet warm, making it a great transitioning fragrance in the fall. – Sophie Shaw, beauty editorial collaborator

From $15 at Sephora and City in decline

Urban Decay All Nighter Long Lasting Makeup Spray

Well, what’s to say about this installation spray? It kept my makeup from going through rainstorms, crying in the cinema, waiting for the subway platform to get drenched in sweat, and even those subway train rides that weren’t drenched in sweat. foul. I feel like I would be nothing without it in my life. – Rachel Lubitz, lifestyle senior editor



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