Netflix password sharing crackdown prompts awkward account sharing

Netflix’s Recent Changes Its password-sharing mode has sparked awkward conversations across the US as families share the streaming service’s scarce locations with friends or family members who still want to share their account and will now pay the price for that convenience.

In the wake of the password-sharing crackdown, Netflix told investors last year that more than 100 million households — which the company defines as people living under the same roof — access the streaming service. online with an account that doesn’t belong to their member. family.

Since the crackdown began in May, account holders have had to determine if they allow fellow streamers to use one or two paid password sharing locations, and if so, who will stay in the account. For Netflix fans with a larger number of account suspensions, the situation prompted negotiations and compromises.


Netflix account

Netflix’s password-sharing crackdown has led to account breaks across the country as former free downloaders have their own accounts. (Beata Zawrzel/NurPhoto via Getty Images/Getty Images)

The The Wall Street Journal recorded the Bryan family in Knoxville, Tennessee, who chose not to allow any of their three adult children to continue using the family account because Netflix only allows up to two split locations. account sharing.

Instead, the dad offers a Microsoft Office family plan to let the three kids use programs like Excel, PowerPoint, and Word, which may be less fun than streaming Netflix, but the opposite can prove useful.

“He said, ‘this can make you feel better,'” Chloe Bryan, daughter, told the Journal. She noted in the report that she is planning to return to the streaming service soon with her own account.


Sign outside the Netflix Inc office building.

Netflix made changes to its password sharing policy this spring. (Bing Guan/Bloomberg via Getty Images/Getty Images)

Netflix’s changes to its account sharing policy allow users with the standard $15.49 per month plan to pay an additional $7.99 to allow another person to share their account, while The premium plan costs $19.99 that adds a shared location.

Amid the password-sharing crackdown, Netflix created a profile transfer feature that allows formerly free downloaders to transfer their viewing profiles and preferences from their one-time shared accounts to their own. their own.

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This feature allows primary account holders to transfer profiles and watch history to new subscribers’ accounts independently so they don’t have to figure out how long they’ve been streaming a certain series or rebuild their lists. their track book from scratch.

After the streaming service rolled out new password sharing policies, it saw a jump on new registration from May 25 to May 28, this is the largest period of any 4-day period since Antenna began tracking Netflix’s subscriber growth in 2019. During the period During the two-day period May 26-27, Netflix is ​​reported to have 100,000 daily subscriptions.


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