Health

Natural Cycles partners with Oura Ring to monitor temperature for birth control app



Ouramaker of fitness trackers, announces partnership with birth control app Natural cycle uses its wearable device to monitor changes in body temperature.

Users will be able to sync temperature data recorded from Oura Ring into the Natural Cycles app instead of manually taking the temperature each morning. Natural Cycles, received FDA-Certified De Novo in 2018, using temperature data and menstrual cycle information to determine a user’s fertility window and prevent pregnancy.

The Swedish company also received a green light according to regulations last year used third-party thermometers as part of the system to determine fertility. Application submission specifically mentioned The Oura Ring.

“We’ve been actively working to deliver a seamless measurement experience for our users, and we’re delighted to receive FDA approval to use Oura Ring with our algorithm,” said co-founder and Natural Cycles CEO Elina Berglund Scherwitzl said in a statement. “We are proud to officially launch this partnership and join forces with a company with a similar commitment to delivering cutting-edge health tools to women at a time that has never mattered. With the help of Oura data, Natural Cycles is powering the future of birth control.”

TREND TO BIGGER

Berglund Scherwitzl, a former particle physicist, founded Natural Cycles with her husband in 2013. The app received one European CE Mark 2017.

However, the company hit some difficulties soon after being certified in Europe. In 2018, the UK’s Advertising Standards Authority found a Facebook ad that described Natural Cycles as a “high-precision contraceptive app” and “a clinically trialled alternative method”. ready for birth control methods” was misleading after the agency received the complaint. Natural Cycles said it removed the ad after running for about four weeks and that it respects the ASA’s decision.

It also faces an investigation by the Swedish Medical Products Agency after a hospital in Stockholm found 37 out of 668 patients who wanted abortions in September and December 2017 used the app. for birth control. Organ then determine The incidence of unintended pregnancy is consistent with the reported efficacy of the product.

Meanwhile, Oura Launch of the latest version of the wearableOura Ring Generation 3, in October. Although the company doesn’t release details, it raised an “oversubscribed” funding round earlier this year. increase valuation to $2.55 billion. Oura has scored before $100 million in Series C . funding in May 2021.

Clue also offers a birth control app, received FDA license 510(k) last year. Unlike the Natural Cycles app, it only uses the start date of the cycle to determine fertility.



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