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Mobalytics — a coaching and analytics platform — has signed an agreement to bring the data company’s player improvement tools to Overwolf’s In-game platform.
Through this partnership, Mobalytics can leverage Overwolf’s existing infrastructure, including in-game overlays. The data company believes this infrastructure will allow it to develop features faster and expand into new games. Currently, Overwolf supports over 1,000 games while Mobalytics supports five — four of which were developed by Riot Games.
Mobalytics is rolling out support for Lost Ark while their Destiny 2 product launches in early 2023. The company is looking to expand support for games it believes the analytics and overlay guide of they can bring the most value to the player.
“Overwolf’s infrastructure will allow [Mobalytics] Amine Issa, co-founder of Mobalytics, said: to be more flexible and scale to more titles faster than before while providing better stability to reach players with all types of game setups. If Mobalytics can run on weaker PCs, the company will be able to increase its potential reach significantly.
Mobalytics has a deep relationship with esports. Issa is a former member of Riot Games and a former e-sports expert. Data companies have invest and existing sponsorship deals with T1 Esports and aXiomatic (Team Liquid’s parent company). The company also partnered with Riot Games for League of Legends’ North American Amateur Championship in 2022.
Meanwhile, Overwolf has catered to a wider audience. The all-in-one platform and help connect players with the user-generated content, mods and private servers they want. Meanwhile, Overwolf also supports creators by allowing them to monetize their work. Recently, Overwolf announced a big deal with Electronic Arts to integrate the discovery of user-generated content into Sims 4.
Together, Overwolf will be able to offer new competitive features to users while Mobalytics will be able to expand its audience.
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