Meet 3 of the 2023 Cartier Women Initiative Winners

How does Pantys differentiate itself from other leakproof underwear brands?

I think we’re really focused on being the best in class both in terms of health and sustainability. In terms of healthcare, we are the world’s first and only clinically approved menstrual underwear. Today, menstrual underwear in every country is regulated as a normal product, there is not much regulation on production and commercialization in the market.

We’ve gone through the same clinical research processes that any FDA-approved pad or tampon or medical product would go through to meet the same level of standards. We not only test for function and safety, but also test for quality of life. We’ve done that both in vivo and in vitro, in a laboratory setting, and with human test participants. For example, 73% of our users say they forgot they were on their period when using our products, which has a huge impact on quality of life. We’ve seen a 100% drop in self-disturbation. We have seen reports of an increase in productivity levels, comfort and hygiene consciousness. It’s interesting to see people make that conversion and see the impact of that product in numbers.

I also think that because we have launched some very fashionable retailers in Brazil, we have over 3000 points of sale there. But in Europe we have a really rich product portfolio and also a desirable brand. For example, we launched the world’s first leak-proof nursing bra. After underwear, we launched a line for teenagers; a pharmaceutical line that is cheaper but uses the same technology; our pregnancy line with absorbent, leak-proof nursing bras; a fitness line; a line of swimwear; [and] Menstruating transgender underwear.

We have a philosophy that co-creating with our community keeps us focused so we don’t innovate just to innovate. … We are innovating to really help address the needs of the market and we understand those unmet needs in the market. As an original digital brand, even if it’s less than 1% of the market, if we’re solving a real problem for them, we’re really focused on driving differentiation. quality of life and promote that value even when it is a niche consumer . So we are truly dedicated to innovation with a focus on inclusivity and that has allowed us to create an exciting and diverse portfolio that is also a major differentiator to them. I.


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