Lunar New Year 2023 Limited Edition Launches

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January 22 marks the beginning of Lunar New Year, and 2023 is the year of the Rabbit, bringing longevity, peace and prosperity. While traditional gifts often include red money envelopes, other items such as tea and food, beauty products, and household items may also be given.
According to Joanne Kwong, President of Pearl River Supermarket, an NYC-based department store owned by AAPI, “Growing up, my family followed all sorts of Chinese superstitions in order to increase our luck for the whole year. Clean the house before Tet, dress in red, decorate with orange and flowers, gather with family and friends – luck increases. Eating lucky food is my favorite way to raise the luck barometer.” Like millions of Americans, Joanne continues this tradition to this day with her children.
Many brands launch limited editions for the Lunar New Year. Scroll through to see some of the best options for gifts or to keep for yourself.
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