Balenciaga brand ambassador Kim Kardashian called on the luxury fashion house to do a recent holiday ad campaign that featured children holding teddy bear bags wearing outfits that looked like costumes. slave. Since then, the campaign has been taken down from all of the brand’s accounts.
“I’ve been quiet for the past few days, not because I don’t feel disgusted and indignant at Balenciaga’s recent campaigns, but because I wanted the opportunity to speak with their team so I could understand what was going on. How could this happen,” the person said. the reality star tweeted on Sunday.
She continued: “As a mother of four, I was shaken by the disturbing images. The safety of children must come first and any attempt to normalize child abuse of any kind will have no place in our society — period.”
Kardashian went on to explain that she appreciates Balenciaga’s removal of campaigns and apologies, and believes the brand understands “the gravity of the matter” and will make sure it never happens. again.
“As for my future with Balenciaga, I am currently re-evaluating my relationship with the brand, based on their willingness to accept responsibility for something that should never have happened right away. from the start — and the actions I expect them to take to resolve the issue. protect children,” she concluded.
On Tuesday, the luxury fashion house removed the ad campaigns after receiving feedback on social media about photos that included children with bags of teddy bears.
“We sincerely apologize for any offense our holiday campaign may have caused,” Balenciaga said in a statement on her Instagram account. “Our plush bear bags should not have been introduced with children in this campaign.”
In another statement hours later, the brand also referred to a separate campaign displaying “disturbing materials” referring to a Supreme Court case involving child pornography laws, CNN reported.
Balenciaga wrote: “We apologize for displaying disturbing materials during our campaign. “We take this matter very seriously and are taking legal action against the parties responsible for creating the set of photos and including unapproved items for our Spring 23 campaign photo shoot. We strongly condemn child abuse in any form. We represent the safety and well-being of children.”