Kane Brown Performs, Makes History at MTV VMAs – The Hollywood Reporter

Kane Brown is set to make history as the first male country artist to perform at the MTV Video Music Awards.

The singer will be making her VMAs debut from the Toyota Stage with her first televised performance of “Grand,” the new single from her third album Different Man, released on September 9.

This isn’t the first time Brown has made his first mark at the VMAs: Last year, he was the only country artist to receive a 2021 nomination, in the “Best Video” category for “Worldwide Beautiful.” .

The VMAs will be broadcast live from the Prudential Center in Newark, New Jersey, at 8 p.m. ET/PT on August 28. This marks Toyota’s fourth year as an exclusive sponsor of the shows. remotely at the VMAs, continuing the tradition of partnering with MTV to trigger creative moments on the show, this year using cutting-edge Mixed Reality technology, powered by The Famous Group, the technology company The creator behind the famous mixed reality operations in the Super Bowl, the MLB All-Star Game and the NFL Wild Card Slime Game on Nickelodeon. This will include “a musical journey from NYC to New Jersey in a stylish and versatile Toyota Corolla Cross,” with Brown’s “Be Like That” serving as the soundtrack for the ride, leading up to his performance on Toyota Stage.

Dario Spina, CMO, Velocity, Paramount, said: “Create unforgettable cultural moments to connect our partners to the fabric of our award programs by leveraging innovation. is Velocity’s gold standard and this year’s remote performance at the VMAs will be no exception,” said Dario Spina, CMO, Velocity, Paramount. “Toyota continues to be an incredible partner, and we’re thrilled for the creative excellence of the Mixed Reality Celebrity Group to help MTV take Kane Brown’s historic performance to the stratosphere. ”

Jessamine Merrill, general manager, media and digital, Toyota Motor North America said: “Toyota partnered with the MTV VMAs for the fourth year in a row to deliver a remote performance that stops at the Toyota Stage . This exclusive collaboration introduces the all-new Corolla Cross and the first mixed reality technology, in partnership with The Famous Group, creating an additional performance element to Kane Brown’s exciting debut of VMAs. “

Erik Beaumont, Head of Mixed Reality at The Famous Group added: “This innovative collaboration with Velocity marks a unique opportunity for our team. We have a track record of creating dynamic experiences for teams and organizations primarily in the sports world. Now, we look forward to expanding into a new and exciting field of music. We are delighted to be partnering with MTV and Toyota to create a compelling trigger at a world-renowned event. “

The news follows the announcement that Nicki Minaj has been tapped to receive the Michael Jackson Vanguard Video Award and perform at the VMAs. Anitta, J Balvin, Marshmello x Khalid and Panic! at the disco will also perform at the show.

Kendrick Lamar, Jack Harlow and Lil Nas X lead the nominations for the 2022 VMAs with seven each. Winners are determined by fan votes.

Gillmer and Den of Thieves co-founder Jesse Ignjatovic is executive producer of the 2022 VMAs; Barb Bialkowski is executive producer. Alicia Portugal and Jackie Barba are executive producers. Wendy Plaut is a celebrity talent executive, and Lisa Lauricella is a musical talent executive.

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