Influencer dies after live streaming drinking a bottle of Chinese spirit

A social media influencer died shortly after livestreaming himself drinking several bottles of spirits on Chinaversion of TikToka development expected to rekindle debate on how to regulate the industry, reports CNN.

Influencers”Tam Cuong Ca” (or “Three Thousand Brother”) was found dead just hours after live-streaming his entry into a contest with another influencer related to drinking. Bach Tuua Chinese liquor with a normal alcohol content of 30% to 60%, CNN reports Thuong Du News.

“PK” challenges are one-on-one contests in which influencers compete for rewards and giveaways from viewers, and they often include consequences for the loser – presumably drinking Baijiu wine in this case.

The influencer’s friend, identified as Zhao told Shangyou News, “I don’t know how much he drank before I followed up. But in the later part of the video, I see him drinking all three bottles before I follow him. starting at the fourth bottle,” according to CNN.

He added, “The PK games ended around 1 a.m. and by 1 p.m., (when his family found him) he was gone.”

Zhao describes Wang as a “kind and forthright” person who has a history of filming himself entering alcohol-related competitions and publishing videos on the app.

A purported video showing Wang participating in his final challenge has gone viral on Chinese social media, but it is no longer accessible, according to CNN. compete to sell their products in real time on social media platforms.

Wang’s death is likely to exacerbate the industry’s regulatory debate, which has drawn the attention of authorities in recent years due to some streamers’ lavish lifestyles and challenges. unusual in which they participated, CNN reported.


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