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If AI Is the Future of Hollywood, We’re All Screwed


Listen long enough to Elon Musk the worshipers were gumming up Twitter answers for months, and you might start to believe that Hollywood is “done” thanks to so-called “generated” artificial intelligence. If that turns out to be true, then we will deserve the next apocalyptic ending in any predictable AI thriller.

Heralds of our supposed impending AI apocalypse seem to be everywhere. it’s been many years since precipice first reported that Hollywood is using artificial intelligence to decide which projects to green-light. This year, “Drake” and “The Weeknd” Release Singles that real human artists have never heard of, thanks to AI spoofing their voices. We have a Star Wars trailer directed by Wes Andersonand we also suffer whatever that creepy trailer is. In February, Netflix Japan caught red-handed for using artificial intelligence to create the art of dealing with what the company suspected was a “labour shortage.” Timbaland is resurrecting Biggie through AI.

The art community warned us about AI photo trends last winter, and now it’s time.

The Writers Association of America, strike from May 2ndis working to mitigating potential threats that come with AI. Its proposeincludes better pay and a refined pay structure to counter the effects of streaming, and enforce that AI cannot “write or rewrite literary material; cannot be used as source material; and insured with an MBA [contract-covered] materials cannot be used to train AI.” In other words, the union is working to ensure that artificial intelligence does not replace actual human workers.

The good news for artists of all genres is that AI art in general is still lousy, or at least very limited. (And yes, many AIs have had trouble in production racist And hydrophobic art.) Furthermore, any work created solely by AI cannot receive copyright protection—a possibility eliminated for anyone who has invested in the production of exclusive content. .

A famous writer and presenter told Hollywood Reporter in January that they had tried ChatGPT and deemed it incapable of writing a funny joke or writing anything usable without “significant creative input” from people. “When people conclude that this is going to replace professional writers,” the host said, “I think they’re devouring an Elon Musk-style fantasy of a future that isn’t really connected to technology. “

However, in the same article, former WGA West President Howard A. Rodman warns that while writers should consider how AI can boost their creativity, “They should also be aware of it. opportunities it gives employers to do what they love most: put downward pressure on fixed costs.”

Mention Hollywood screenwriters receive a poor salaryor the ability to replace different creative artists with machines, and you’re likely to encounter intentional callousness answer or two celebrates the hypothetical collapse of “industry” and its workers. (“Learn to code,” some people might say.) The (false) the myth that everyone in Hollywood comes from money, and that the interests of screenwriters are somehow separate from those of other workers, still has power as well as ability. ability to cause harm. In addition, our society collective collapse in sympathy does not help the cause.

However, even putting writers and artists aside, so-called “creative” AI still relies heavily on human workers — and some of them have begun to condemn the exploitation in the industry.

On Monday, the day before the WGA strike began, 150 African content moderators whose labors support the AI ​​systems of Facebook, TikTok and ChatGPT voted to merge. Time reported that while “the mentally damaging work causes many content moderators to suffer from PTSD, their work is among the lowest paid in the global tech industry, with some workers earning at least $1.5 per hour.”

In addition to the labor concerns that may accompany the rise of AI in Hollywood, there is also the risk of sinking into an uncanny valley. Does anyone really love the AI-assisted de-aging in ‘The Irishman’ that much?

Richard Mathenge, a former ChatGPT content moderator who worked on outsourcing company Sama’s contract with OpenAI, says: “For a long time, we workers driving the AI ​​revolution , are treated differently and less than executives. Time in Monday. “Our work is important and also dangerous. Today we took a historic step.”

In addition to the labor concerns that may accompany the rise of AI in Hollywood, there is also the risk of sinking into an uncanny valley. Has anyone truly loved? Anti-aging with AI support in Irish much? Now James Earl Jones has retired as Darth Vader and copyrighted his voice For a Ukraine-based startup that is working with Lucasfilm to forever preserve his booming baritone voice, will every subsequent “performance” sound like an empty echo? of reality?

Aside from some company leaders and spoilers who just want to see things burn, people who are truly willing to achieve anything from a future where even some of our art can’t be helped. come from machines — where James Dean could be “revive” for a new movie? In a feature for guard On the limitations of AI, artist and author James Bridle points out that the rise of consumer-facing AI has benefited tech companies — over the past few years, they’ve poured millions dollars into selling virtual ideas to consumers. reality as “the future.”

Beyond the limitations of AI-produced art and the labor concerns that underlie it, Vox senior culture writer Alissa Wilkinson indicated in a column 2020 that with this kind of technology, “One could easily imagine a streaming service that, in the not-too-distant future, would allow viewers to plop down on a chair, pick a few variables, and make a movie right away. Want a 72-minute PG-13 action comedy starring Reese Witherspoon and Adam Sandler, set in Paris with a liberal twist, for example? Click, click, click. You get it.”

Now, it’s easy to shrug off that possibility, but as Wilkinson has pointed out, it can further damage our already aging discourse. “[I]a world in which we can completely control our own experience with art,” she writes, “the echo chambers in which we often find ourselves—what communication theorist Thomas de Zengotita calls realities “flattering” us because they protect us from anything that might annoy or annoy us or surprise us—they will only become more soundproof Stop.”

Up until now, however, Hollywood’s so-called AI revolution (akin to the “super universe”) has barely begun—perhaps, a skilled writer is needed. high to perfect it. We’d better make sure we keep at least a few of them—and maybe pay them a living wage while we do it.

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