How to control Amazon Kids+ content settings (2023)

If you already have kids and they love to read, Amazon Kids+ makes economic sense. It offers access to a wide range of books as well as movies, apps, music, games, and more, all for a relatively low monthly price. If you try to buy the same number of books without Amazon Kids+, you will quickly go bankrupt.

But Amazon’s definition of what’s age-appropriate may not agree with you. In any case, every child is different and that is a decision that only you as a parent can make. But even the most laid-back parents may want to control what their kids see on their Amazon devices.

That means you need to be actively involved in your child’s Amazon Kids+ experience. To help you, we’ve explained here how to filter content and track what your kids are doing on the platform. And be sure to check out our other guides for parents, including Best Kids Podcasts, The best subscription box for kids, And Best STEM toys for kids.

Updated in May 2023: We’ve rewritten some guidelines to reflect changes in the Amazon Parent Dashboard, added instructions for controlling voice and video calls, and a new section about how to transfer purchases of content outside of Kids+ to your child’s device.

Create a profile

To get started, you need to create a child profile.

  • Open the Amazon Kids+ app.
  • If this is your first time using it, Add child profile screen will pop up. If not, choose One more child on the homepage to add another profile.
  • Enter your child’s name and date of birth. Amazon uses birthdates to control what your kids see. You don’t have to use your child’s actual date of birth; just pick something close, so that the original content will be what Amazon deems appropriate for that age.

This is where you also put the PIN number that you will need to remember. This PIN is required to exit Amazon Kids+ on the device. If you don’t want your child to be able to log out of Kids+ on their own, keep the PIN secret.

Once you’ve created a child profile, it can be used to sign in on any Amazon device. Your child can read books on Kindle or use the Kindle app on other devices, and watch movies, play games, and access the web on other devices, such as fireball or Children Echo Dot.

Content Management

Once your child’s profile is set up, go to Parent Dashboard to control what your child sees. Most of the controls can be accessed through the app, but it’s often easier to set up and control Amazon Kids+ through the app. Web display.

The bad news is that your control is limited. In Amazon’s words, there are “thousands of age-appropriate books, movies, and TV shows for kids ages 3 to 12.” That’s a lot of content, and there’s no way for anyone to sift through all of it. Amazon assures WIRED that all content is hand-curated. While algorithms can recommend relevant content, all groups have been vetted by humans.


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