How the “aired” movie inspired the sneaker community
Ben Affleck directed and starred in movie “Air,” tells the story of Michael Jordan and Nike’s partnership that led to forever fame Air Jordan Shoes. (A pair that the NBA star wore to a game in 1985 auction for $560,000 in 2020.) If ESPN’s “The Last Dance” Documentary Series Since Jordan’s career with the Chicago Bulls wasn’t enough to ignite the enthusiasm of the sneaker community, this Amazon Studios product certainly will.
Golden Essie – an entrepreneur who is the founder Thick lanyard, a streetwear community for plus size women — had to see this movie. “As a huge dreamer, this movie makes me feel like I can dream as big as possible… Honestly, this will probably be one of my top films,” she said. with POPSUGAR in an exclusive interview.
“I think it’s usually something out of history when you talk about sneakers and streetwear culture – Black women are at the forefront.”
Golden and her business partner Katie Alexis start the 2020 Pandemic Thick Lanyard to increase represent plus size in fashion — specifically the world of sneakers — and allows women to express their style, question size and fit options, and talk about upcoming collaborations or collections. to get them excited. Golden said of the intent behind the brand: “I’ve followed a lot of plus size women who are true sneakers fans and they don’t get shared or acknowledged.
Today, Thick Laces boasts over 10k followers on Instagram, giving it full goodsand maintain a Blog with shopping tips and stories of influential women in the industry. Golden highlights Jordan’s role as Jordan’s mother in Viola Davis’s “Air” as particularly inspiring, as she is the force that protects her son’s legacy by securing his stake in Nike. Looking ahead, read more about the film’s impact on Golden’s life as she examines her career in the athletic shoe industry.