How Hard Pants Became J.Crew’s First Big Hit
Much of Babenzien’s first collection won’t feel out of place in J. Crew’s Liquor Store in its later years – which makes sense, since Babenzien has spoken at length about not wanting to mess with the old ones too much. J.Crew’s old fashioned vibe. But these pants are unmistakably different. Conformance “is just different from any other product offering,” explains Morales. “It feels fresh and bold.” This pair of pants also not only stands out for Morales. Online, they were become the subject of a meme—And it seems to have become the go-to item for boys to go to stores and changing rooms to test-drive new suits.
You can tell a lot about your cravings for the new J.Crew based on how you feel about the Giant-fit chinos. Comments section on Brand’s Instagram account has evolved into a tennis game between shorts lovers and tennis haters. “Pants 🔥🔥🔥🔥🔥,” read one comment, followed by “Horrible baggy pants.” J.Crew understands that giant chinos are not something that usually flies off its shelves. A spokesperson said: “While we know that slimmer chinos are the best-selling in history, we are working to create a more universal portrait of what is authentic. brand,” said the spokesperson. “A single fit is unfair to the brand or the consumer. By taking a fresh approach to a nostalgic ’90s fit, the ‘Giant-Fit’ style is opening the door to wider pants that we’ll see more of in the future. “
It seems safe to say that the giant fit chino is finding fans not among classic J.Crew customers but in those interested in a more robust fashion line. These are pants for those who are more interested in menswear, those who know about Babenzien and eagerly await his first collection, and those who even listen to podcasts about menswear. (“I heard Babenzien on ‘How Long Gone,’” says Heldman; Chris Black, one of the podcast hosts, executive business consultancy lists J.Crew as a client.) Getting noticed in menswear nowadays often means getting noticed online, to people like this — who are also excited about the collection’s online presentation. J.Crew’s new episode as well as them about actual clothing. J.Crew knew they could expand their comfort zone, widen their legs, and their customer base in one fell swoop with these chinos. “We are currently attracting new customers who are already interested in a better-fitting pair of pants,” the spokesperson said. “They feel fresh.” But J.Crew’s real success will be determined by people who don’t know the brand has a new designer—people who stumble into their local store, notice something different, and decide to shoot. come back.
So far, however, the giant-fit chino feels more like a hit food. When Heldman and her boyfriend arrived at the registration counter, each holding their own pair of Giant chinos, the woman who was checking them out was relieved. “Oh my god,” she said, according to Heldman. “We tried to push these like crazy, they’re on every mannequin.” And despite a brand new J.Crew, some things are more resistant to change. “In classic J.Crew fashion, the store was having a sale,” says Heldman, “so she gave me 30% off them.”