Hailey Bieber’s North Face Puffer sells out every winter

Like the hands of a clock, North Face’s super warm 1996 Nuptse fur coat returned at the first sign of chilly weather, this time on Hailey Bieber. Sure, the weather is in the mid-60s in LA, but that hasn’t stopped the model from tearing down her winter wardrobe, unleashing iconic style with an Acne Studios beanie, low-rise jeans and Everyone’s favorite Adidas sneakersSamba dance. Weather appropriate or not, her Nuptse debut is a sign, or better, a warning. A word of warning to get your hands on one before all colors and sizes sell out and prices spike in the second-hand market.

Do not believe me? Just look at last year’s demand for the classic puffy hairstyle. Based on Lyst Q4 report from 2021Taking into account conversion rates and sales from shopping platforms as well as Google search data, the 1996 Nuptse was the hottest product of the quarter for both men and women, ahead of favorites like Ugg’s Classic Ultra Mini Boots and Birkenstock’s shearling Boston clogs. And now for the first time Bieber wears hers, especially at the start of the season as she did, the North Face jacket is in an even bigger year.

Scroll down to see how she styled her hair in 2022 and shop for as many colors as possible.


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