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Hailey Bieber sues for trademark infringement on new skin care line – National

After launching her new skincare brand, Hailey Bieber is being sued by fashion and clothing company RHODE for trademark infringement. Bieber’s line is also known as Rhode, which is her middle name.

According to People Magazine, clothing brand RHODE, which has been in business for nine years, filed a lawsuit against Bieber, 25, in the Southern District Court of New York, USA on Tuesday.

Bieber launched his skin care brand Rhode earlier this month.

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RHODE founders Purna Khatau and Phoebe Vickers accused the model’s eponymous skin care line of causing confusion in the market.

The founders own the RHODE trademark for “several popular items of clothing and accessories,” People reported. Khatau and Vickers have also applied to expand their brands into other avenues including household goods, and are “considering” expanding into makeup and skin care.

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In their lawsuit filed in US federal court, Khatau and Vickers claim they have worked tirelessly to elevate RHODE, launched in May 2013, to luxury status to be sold in stores like Saks Fifth Avenue and Neiman Marcus, and worn by trendsetting celebrities like Beyoncé and Rihanna.

The lawsuit alleges RHODE is expected to make $14.5 million this year.

In her statement, as reported by People, Vickers said Bieber has previously stated that she wants to expand her skincare line into other avenues as part of a larger lifestyle brand. . The lawsuit cites a TikTok comment from Bieber, where she responded to a curious fan asking if Rhode included fashion. Bieber wrote back “Clothes will come :).”

In the lawsuit, Khatau and Vickers also mentioned other issues on the social network, as they allege that the treatment of Instagram @rhode was promised to them by Instagram, as the account was previously inactive.

Currently, Bieber has an Instagram account @rhode. On June 8, she launched an inactive account with a post connected to her own personal Instagram account (which has 45.4 million followers).

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Justin Bieber also promoted his wife’s new skin care line on his own Instagram account, spreading the message of the company’s launch to his 243 million followers.

The lawsuit continues, alleging that many social media users mistakenly tagged Bieber’s @rhode account instead of the clothing brand’s current handle @shoprhode.

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On Tuesday, fashion brand RHODE shared a statement on its Instagram account, informing followers of its lawsuit against Bieber.

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“Today, we are forced to file a lawsuit against Hailey Bieber and her new skin care line that launched last week and uses the brand ‘rhode’,” the company wrote in a statement. wanted to file this lawsuit, but we had to do it to protect our business.”

“We admire Hailey. She has worked hard and is capable of creating her own skin care line. We don’t want to sue Hailey; We want to celebrate her,” the statement continued. “As female entrepreneurs, we wish her every success.”

The statement also claims Bieber tried to buy the company from Khatau and Vickers four years ago, but they refused.

RHODE concluded the statement by writing that it “believes in the outcome of the lawsuit” and hopes Bieber can understand the harm she has caused to their brand.

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According to People, Khatau and Vickers have asked the court to issue a preliminary order ordering Hailey to stop using the name “rhode” for her brand. They also asked the model to rename her skincare line.

In a statement from the clothing brand’s attorney, Lisa T. Simpson, to People, she asserted Bieber’s company is “harming a minority co-ownership business that the two women have painstakingly built. into a growing global brand.”

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“We understand, of course, that Hailey wants to use a middle name for her brand, but the law on this is clear: you can’t create this kind of branding confusion just because you want to use your first name. ,” continued the lawyer. .

Bieber has yet to comment publicly on the lawsuit.

© 2022 Global News, a division of Corus Entertainment Inc.

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