Guide to optimizing PDF files and increasing your rankings on SERPs

Unfortunately, many people ignore PDFs in their on-premises strategies. This is one of the worst mistakes they make.

This is because there is a lot of potential in optimizing PDF documents. Well, PDF files often contain valuable and unique content.

Remember, search engines efficiently crawl and index PDFs. Therefore, it is very important to optimize PDF files to achieve higher rankings in Search Engine Results Pages (SERPs).

You need to optimize the PDF file for two objects.

So you’ll want to consider both of these search parameters.

How to optimize your PDF documents for humans?

  • Reduce file size by merging them

First, you need to keep this in mind that you are putting a lot of effort into attracting your website visitors. For this, you need to reduce the size of your PDF to maximize the download speed.

Larger files require more time to download. How to reduce your PDF file size?

The best way to do this is to merge them at once. This is where a PDF compiler (such as mergepdf dot io) works to help you reduce the size of your PDF file. It assists you to keep all the documents scattered in one place.

For this you do not require any plug-ins or any software. Instead, it only requires a stable internet connection. Moreover, it is free to use.

To reduce the size of your PDF file, follow these simple steps:

  • Go to the SEO tool website, hit the “Choose File” button and upload all the files.
  • Then, click on the “Merge Files” icon.
  • Wait a few seconds and finally click the “Download” button.

This way all your PDF files will be merged and their size will be reduced.

The fonts that the reader supports are Times New Roman, Zapf Dingbats, and Courier. If you don’t use any of these fonts, the font size of your PDF will automatically be increased.

To control the visual layout, you need to rely on any of these fonts.

All fonts add KB (Kilobyte) to your PDF size. Therefore, you need to use fewer fonts in your PDF files.

Along with fonts, you also need to use a limited number of font styles in your PDF documents.

It is best to use vector-based images in your PDFs. This is because they are smaller in size.

How to optimize your PDF documents for search engines?

If you want search Table of contents your PDF you have to take some next steps.

  • Search-focused filenames

Your PDF file name should be search-friendly and contain relevant keywords. Usually, the name of the document automatically becomes the name of the URL.

Just like web page content, PDFs should contain text content rather than image-based content. To explain a situation or strengthen your stance, you can include an image in your PDF file.

But not all parts of a PDF file contain images. Instead, add an image to the most relevant section.

  • Optimize your PDF content

People use search engines to find content that is relevant to their search query. So if your content isn’t optimized properly, they won’t find it.

Most significantly, search engines are constantly changing their algorithms. So if you don’t optimize your content and analyze the algorithms, you won’t be ahead of the competition.

Do not worry.

With some key tips and tricks, you can improve your ranking chances. Your PDF content needs to be unique and fresh. Therefore, Avoid duplication.

Before publishing your content, you should take advantage of a reliable plagiarism checker. Only publish content if it is 100% original.

Search engines do not tolerate duplicate content. So your PDF content must be original.

Like web pages, your PDF pages should also be loaded with SEO parameters. You must include relevant keywords in your PDF to rank well.

Follow all SEO factors, such as:

  • Title and meta description

These two things are very important to create a magical spell for the reader. Both can make or break your strategy.

Therefore, they need to be well written and concise.

Meta title Meta description
60 characters 160 characters

You must write within this character limit. So make them engaging and clickable.

Now, you have to optimize your PDF headers. It will tell Google’s crawlers what your content is about.

Moreover, it will also attract your readers.

What if you wrote top content and no one noticed your PDF file?

How bad it would be!

To resolve this situation, you need to add relevant keywords to your PDF file for Google to review.

Avoid including tons of long paragraphs in your content. Readers will not skim through them.

Instead, make your content easy for your readers to see and read. Write 2-3 line paragraphs and include bullet points in your PDF file.

People will appreciate your efforts to create content.

  • Use alt text in your images

This is another important thing that you should not overlook. You should add alt text to all images in your PDF file.

In digital content, it is important to add alt text to your document images. It will also optimize your Search Engine Optimization (SEO) with content.

  • Check if your links are working

You also need to make sure that your PDF download links are working correctly and are easily accessible.

On the contrary, it will negatively impact crawlers and readers if some of your links don’t work. So you have to make your links easy to find and effective.


There you have it: a guide on how to optimize your PDFs and improve their search engine rankings. We have tried to cover all aspects of this topic.

If you have any concerns, just leave a message in the comments section. Our team will contact you immediately to hear from you.

What are you waiting for?

Practice these tips and tricks and optimize your PDFs like a pro!

Featured image credit: Provided by the author; Thank you!

Shaheer Khan

A web developer, writer and blogger for three years, Shaheer is very interested in writing about programming, coding and web development.

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