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Genshin Impact, the first groundbreaking mobile game from MiHoYo, has hit a new spending record. In its first two years on the market, mobile gamers spent $3.7 billion on this action-adventure game.
Based on Sensor tower data, Genshin Impact ranks third in mobile spending since its release two years ago. This title is second only to Honor of Kings and PUBG Mobile (including spending on its Chinese partner, Peacekeeper Elite). Over the same two-year period, Honor of Kings earned $5.5 billion while PUBG Mobile made $4.9 billion.
Thus, Genshin Impact is the most successful mobile IP launch since Honor of Kings. While the title earned a little less in year two ($1.7 billion) than year one ($2 billion), it’s generally defying market trends. When global spending mobile games declined in Q1 and Q2, Genshin Impact’s revenue grew 16% and 28%, respectively.
Sensor Tower indicates that Genshin Impact is the most successful game using gacha monetization. It has earned more than nothing. 2 and no. 3 matching games in the same time period. In part, this is because Genshin Impact managed to Build a loyal player base in some most lucrative market globally. The top three markets by headline spending are China (33%), Japan (24%) and the US (17%).
Genshin Impact’s spending by platform is relatively even between the App Store and Google Play globally. In China, the App Store accounts for 68% of spending. However, Sensor Tower does not track spending on popular third-party Android stores in China.
Genshin Impact is one of a growing number of successful Chinese-developed games outside of their home market. The title’s mobile and PC cross-play and frequent content updates featuring popular new characters have made this title an industry-wide trend.
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