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foodpanda breaks into AdTech with panda ads launched

Food delivery company foodpanda officially announced the launch of pandas ads, ad technology suite (AdTech) and marketing solutions, last Friday (September 16).

Originally introduced in 2021 as a proof of concept, pandas ads provide brand partners with promotional opportunities, helping brands reach millions of digital-root customers beyond traditional channels. system.

With the launch, foodpanda unveiled an integrated set of promotional features including the foodpanda app, digital marketing assets, and new partnership programs.

panda ad group m
Image credit: foodpanda

Along with this launch, foodpanda also announced a partnership with media investment firm GroupM.

This partnership allows GroupM customers to participate in the rapidly growing AdTech space by enabling in-app advertising of foodpanda and other media properties, and collaborating with foodpanda on other platforms. campaigns and brand partnerships.

The partnership spans seven markets – Singapore, Malaysia, Thailand, Philippines, Pakistan, Hong Kong and Taiwan.

Kiranjeet Singh Purba, Senior Director, Advertising & Partnerships at foodpanda said, “foodpanda has worked extensively to improve our advertising solutions over the past year and we are delighted to offer it. offers advertisers a new set of advertising solutions, complete with pandas” that the partnership with GroupM will help their clients access new areas of digital marketing in Asia.

Together with GroupM, foodpanda aspires to further enhance its AdTech vertical by bridging the online gap between brands and customers.

“Our partnership with pandas ads covers a wide area – across seven markets – opening up scalability for our customers in the digital and mobile spaces to enhance their brand visibility and increase business impact. Toni Ruotanen, Head of APAC Commercial at GroupM Nexus said:

Globally, the market potential for AdTech is expected to reach US$1 trillion by 2030. Foodpanda’s parent company, Delivery Hero alone, predicts that AdTech services will generate more than €2 billion. in 2024 or 2025.

Bridging the online gap for advertisers

As an integrated advertising solution, pandas ads offers a complete set of advertising options, from still images or carousels, to video and lead generation ads.

foodpanda app
Image credit: QSR Media Asia

First, pandas ads aid brands with their digital marketing campaigns by providing faster speeds from planning to execution.

Advertising campaigns are designed and managed directly on foodpanda’s platform, allowing for faster deployment. Ads can appear online on foodpanda’s platform in as little as two weeks from the time of campaign registration.

Promotional content also has the primary visibility on the order tracking page, helping to capture consumers’ attention for longer periods of time (e.g., up to 30 minutes for fast commercial delivery) and The result is a video ad with a 70 to 80% completion rate.

Brands can also benefit from flexible execution and the widest reach on a single on-demand delivery platform in Asia.

With pandas ads, advertisers tailor their campaigns to incorporate a variety of solutions, from in-app ads to digital marketing channels, depending on their own goals.

Furthermore, foodpanda offers the largest reach in the region, across 11 markets – providing the widest coverage of all the on-demand delivery companies in the region.

Foodpanda’s integrated ecosystem also helps achieve better results for advertisers. Ads can run across all foodpanda verticals – from food delivery and pickup, to grocery delivery through pandamart and foodpanda stores. With a user base that regularly orders food and groceries, pandas ads are especially ideal for brands looking to reach native digital consumers who value convenience.

Finally, foodpanda offers exclusive advertising, where foodpanda offers select partners the exclusive opportunity to collaborate with its beloved brand ambassador, Pau-Pau.

Through pandas ads, foodpanda aims to help brands increase visibility and reach, improve sales conversions, and build brand awareness to drive sales.

The brands that have signed up to advertise pandas span a wide range of industries, including Tiger Brokers, Heineken, Huawei and many more.

panda ads is currently available in 11 markets across Asia – Singapore, Malaysia, Thailand, Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.

Featured Image Credit: Asia Magazine Branding

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