Fashion

Finally, a scented candle for sneakers lovers


“Am I the only one who loves the smell of that new shoe?” one user asked three million sneakerheads on Reddit’s sneaker subsite. The question was posted, a few years ago, with a selfie of the questioner deep nose in an Air Jordan. The consensus of the group is: No, they are not alone. Someone replied, “I go all the way with my new shoes. New car smell has been a sought-after scent for decades. But what about that fresh scent of sneakers?

A brand new candle from luxury perfume brand DS & Durga is here to answer that question. Leather flooring promises a scent of “orange, maple, red oak and fancy sneakers.” It sounds like it smells like walking into a newly opened sneaker store.

It should be noted that the idea of ​​a sneakers-inspired candle isn’t exactly new. However, it was mainly used as a marketing medium in the past. Nike authorized Joya company in Brooklyn to manufacture Super realistic candles to promote its Air Max Day. (The company also produces a set of sprayable scents.) Last year, eBay sold a candle to advertise authentic services for reselling sneakers on its platform. But DS & Durga has elevated the concept from a novelty to something luxurious and desirable. The label is known for its beloved, often unique fragrances – and treats them like luxury goods. (A DS & Durga candle costs $65, while a bottle of its perfume costs $240.) Parquet Leather is designed by the in-house perfumer and blends the shoe’s leather and rubber. sports with the woody aroma of the basketball court. (Despite that leather smell, the candle is completely vegan.)

We’ve officially entered an era where sneakers and streetwear continue to creep into our homes. Brendon Babenzien’s Noah is out one incense sold out immediately. Red hot labels like Stussy and JJJJound has collaborated on premium bedding. And now we can add scented candles to this sneakers from DS & Durga. Who says that sneakers lovers and geeks don’t want pretty things for their homes too?

So the next time you want to experience that new stone smell, just strike a match and light this Parquet Leather candle. It’s the closest to the real deal you can get without having to stuff your nose into an Air Jordan.

DS & Durga . “Leather Wood” Candle





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