Fertility company Kindbody adds surrogacy with latest acquisition

Good people announced it has acquired Chicago-based alternative fertility agency Reproductive Resources, the latest in a series of hybrid reproductive welfare and care company deals this year.

Kindbody says the purchase will bring surrogacy services in the home. ARR employees will work in the company’s KindEOS division, which focuses on egg and embryo donation.

This marks the company’s third acquisition to date in 2022. In February, Kindbody said it had enter into an agreement to buy Vios Fertility Institute, a chain of infertility clinics. It also complements internal genetic testing with acquired Phosphorus Laboratories early this summer.

“The road to parenthood with surrogacy is complicated, expensive, and can take months or even years,” said Greg Poulos, president of Kindbody. “By bringing home surrogacy and integrating it with Kindbody’s birth-care model, we have the opportunity to dramatically improve the chances of conception, reduce costs and help our patients bring home a healthy baby as soon as possible. I am delighted to welcome Team ARR to the Kindbody family and look forward to them joining the KindEOS team.”


The kind person announced $62 million Series C funded about a year ago and $32 million Series B funding in 2020. The fertility startup says its total raised is $154 million. The company has also been expanding brick and mortar clinic footprints this year and launched a line of at-home reproductive hormone tests for women and men.

Meanwhile, more and more employers are offering fertility benefits to their workers. According to a Mercer’s survey In employer-sponsored health plans, only 36% of companies with 20,000 or more workers offered IVF services in 2015, compared with 42% in 2020.

Another startup in this space is fertility benefits manager Carrot Fertility, which has raised funds $75 million in Series C funding last year. Direct-to-consumer virtual care company Ro has also delved deeper into fertility care with buy back Dadi, a startup that tests male fertility and tests sperm. It also has purchased Modern Spawn Mode in 2021. Another male fertility startup, Legacy, scored 25 million dollars in May, and hybrid women’s health provider Tia recent expansion in planning of care, counseling and fertility testing.

Other fertility companies include Progyny, Proov and kegg.

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