FaZe Clan, the e-sports organization and creator that went public this summer, has chosen the gaming platform Sandbox to develop and host a virtual world that will be the shared home of the game company in the metaverse.
Called “FaZe World,” the virtual world is slated to launch next year and will feature a variety of digital goods and experiences to bring together FaZe Clan creators and fans. . As part of a partnership with SandboxFaZe is also planning to sell digital real estate around FaZe World – a 12×12 digital parcel of land in Sandbox – allowing fans to become virtual neighbors of one of the biggest and most popular e-sports brands.
FaZe Clan CEO Lee Trink previously said CHEAP in July that the brand was looking to expand its presence to web3 and the metaverse, and in a chat this week, the executive described Sandbox collaboration as FaZe’s “first big hit” in the metaverse.
As other companies like iHeartMedia have rolled out virtual worlds in gaming platforms like Fortnite and Roblox, Trink said FaZe has chosen Sandbox is its partner in part due to its creator revenue sharing model, where creators sell their NFTs on SandboxMarket’s received 95 percent of the proceeds.
“We are very simple in the way we see the world,” says Trink. “It seems like a very creator-friendly environment.”
FaZe originally launched in 2010 as a collection of gamers who played Call of Duty, but the brand has grown to become a major player in entertainment and gaming. In March, Snoop Dogg joined FaZe’s board of directors and client list, which has now grown to over 100 members.
“The game is the foundation for every description of basically every metaverse,” says Trink. “Who better to open up game creators and game communities [into the metaverse] than FaZe Clan? “