On 30 June 2003, a new era began at Deutsche Welle when Euromaxx was broadcast.
For the first time, a TV magazine dedicated to the subject of culture and lifestyle in both Germany and Europe, presenting creative and innovative minds in an entertaining yet informative way.
The show also explains exotic traditions and customs from many regions and countries. Initially, the program was broadcast in German and English. Spanish and Arabic were added in 2012.
‘Completely revolutionary’
Rolf Rische, Head of Culture & Documentary Film at DW, describes how he developed the format twenty years ago.
“I believe our job is also to show the beautiful side of life and success stories. To me, it’s clear that our users don’t just want to be informed about problems and conflict,” said Riche.
Combined with the liberal ethos, this philosophy underpins the show’s long-term success.
“This seemingly apolitical form also conveys messages and views that in some places would be seen as completely revolutionary,” says Rische. “For example, when we deal with gender equality or LGBT+ rights. Euromaxx not only symbolizes the joy and joy of life. It also symbolizes freedom.”
Following these principles, the show has continuously reinvented itself with new series and new designs.
Award-winning lifestyle format
From the very beginning, reporters traveled across Europe, meeting important cultural figures, tasting specialty foods or embarking on exciting adventures. And there are always special highlights: In 2009, Euromaxx went on a summer tour to five European cities. And in 2018, celebrities like Pritzker Prize winner David Chipperfield and fashion designer Lavinia Biagiotti co-hosted special Euromaxx editions.
Over the years, the magazine has received numerous international awards for its contributions to the series and individuals, as well as to the magazine’s design concept.
And of course, Euromaxx has long been represented on all the major social media platforms such as YouTube, Instagram and Facebook, where it regularly receives millions of clicks.
What’s next?
“Euromaxx will continue to cover entertaining and inspiring stories from across Europe. In doing so, we will also continue to evolve with our modern formats and storytelling,” said Melanie. von Marschalck, Head of DW’s On-Demand Lifestyle.
“The Euromaxx brand represents Europe in a constant stream of cultural innovation.”
