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Codeless Data Integration Platform Dataddo announced a free plan to make it easier for business users of all levels to access and start working with data from different sources.
According to a recent survey from New Vantage Partners, 97% of organizations are currently investing in data, but the aspiration to become truly data-driven remains elusive. Only 26.5% of survey respondents claimed to have formed a data-driven organization, with less than half claiming to be competing on data and analytics.
In a separate report, Voice mark also found that 74% of business users “feel overwhelmed or dissatisfied when working with data”.
In fact, there can be many reasons for these challenges, but most consider the lack of the right data culture to be the biggest obstacle.
“There continues to be a strong consensus that cultural challenges – slow adaptability to change, business process reengineering, employee education, data literacy requirements, organizational alignment organizations to support business goals – represent the main obstacles facing organizations in their efforts to become data-driven. For the fourth year in a row, more than 90% of executives – 91.9% in 2022 – see culture as the biggest obstacle to achieving this business outcome,” said the New Vantage Partners survey.
Offers free data integration Dataddo
To address this particular challenge and create a better data culture in organizations, Dataddo has launched a free tier of its product – one that can be profited.
With this offer, business users can access any of 10 of Dataddo’s 200+ connectors and automate the synchronization of marketing, sales, financial, and other cloud data with up to three dashboard apps and/or Google Sheets weekly.
This way, without investing in a paid product right away, organizations can start integrating data at a smaller scale and familiarize/educate their staff on what needs to be done. do. The solution can also help with data model validation in limited beta before full deployment in data warehouse.
“Once businesses outgrow our free plan, there is no limit to how much they can scale to further integrations (with paid plans). Whether they’re just getting started with data analytics in Google Sheets or are ready to integrate our API into their own apps, Dataddo supports companies at every stage of data maturity,” said Peter Nemeth , founder and CEO of Dataddo, said.
While the free plan places limits on the connectors and the target overview apps that one can use, it does not limit the extraction limit (users can sync any any volume of data) or service time restrictions. In fact, Dataddo claims to be the first data integration platform to offer something like this.
The company also offers two paid plans for users who want to take it to the next level: Data to Dashboard and Data Anywhere. The former is the official version of the free plan and allows users to access all 200+ connectors to synchronize data with more than three visualization tools. Meanwhile, the latter also allows subscribers to send data to warehouses, between warehouses, and from warehouses back to the application (reverse ETL). Plus, it offers a growing library of free templates for popular dashboard applications, allowing professionals with any level of data skills to start analyzing data right away. instantly.
At its core, Dataddo provides proprietary anomaly detection technology and auto-format harmonization for performance unstructured data Ready dashboard for business teams. For more advanced insights, the platform also allows users to conveniently merge datasets from multiple systems before exporting them to the dashboard.
“The Dataddo platform is designed for non-technical business professionals. But it is also extremely friendly to engineers as it allows them to exploit low-level background operations through an API,” added Nemeth.
In addition to the free plan, Dataddo also announced the launch Reverse ETL as well as a headless data integration product, allowing businesses to build their own data products on top of the unified Dataddo API.
In 2021, the company experienced 5x growth and now handles more than 17,000 businesses and individuals, including Twitter, Ogilvy, Uber Eats, French Football League, Dallas Stars, Epic Games, Sat-7, Salve and Emirates NBD. The other players in the same space are Denodo, Fivetran and Talend.
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