Dapper Dan Talks Puma Collection, Logomania, June Ambrose
Dapper Dan is one of the most legendary names in fashion, and the renowned designer has continued to innovate and stay inspired for more than four decades in his career. He revolutionized fashion in the 80s and 90s and pioneered the field of fashion logomania, but the Harlem style icon is still making a new breakthrough. His latest venture is a cooperation with Pumawill release on October 29 on Kith.com and at Kith stores globally, following its initial launch at the label. New York Fashion Week in September.
“Not just [inclusivity] the right thing to do, but it. . . brings more energy to a brand, so I’m happy to see that happening right now. I hope people realize that’s what can bring us all together. “
“Beyond the fun, Puma has a lot of history with my community,” Dapper Dan recently told POPSUGAR over a Zoom call. “For me, being able to do that comes from a fashion standpoint, which adds a lot of texture to the culture.”
The designer describes the four-piece capsule collection, featuring a specially designed logo, as “luxury meets relaxation” combined with ferocious energy. “I come from an active community. I’m always attacking established, iconic ideas and brands, so I told them Puma [logo] will have to be aggressive, in attack mode,” he said.
Dapper Dan also wanted to navigate activewear essentials like hoodies, unjustly criminalized. “When you look at the sport and the sport as a whole, and elevate it, it gives it a more classy and upscale feel and removes a lot of the stigma associated with it,” he said. ” he said. “That’s why when I wear sportswear, I like to wear it with a scarf or silk scarf to show everyone… This could be upstairs too.”
While the manufacturer has created a collection that is sure to have fans lining up around the property, the line is also very personal, as it represents a theme that Dapper Dan’s passion: democratizing fashion. “You grow or you die, and democracy allows [the former]”, he say.” So inclusion and diversity are necessary, otherwise you will turn different segments of society against [others]”He continued, ‘It’s not just the right thing to do, it’s monetizing the brand and giving more energy to the brand, so I’m happy to see that happening right now. I hope people realize that’s what can bring us all together. “
Before the October 29 collection dedicated to Kith, Dapper Dan revealed about his relationship with June Ambrose, the longevity of logomania, his dream collaboration and more. Keep scrolling for the full interview.