Fashion

Daniel Craig and Taika Waititi Shake Up the Vodka Commercial


That said, Craig had some help with a reel routine from Beyoncé’s legendary choreographer JaQuel Knight, set to an original track that Waititi’s partner, singer Rita Ora, recorded with the rapper British Giggs for commercials – a collaborative process that the director describes as unusually easy.

“Often I forget that I am with someone who is so talented and musically savvy,” laughs Waititi, “because, you know, she has a human personality that is my everyday life. , and then there’s someone who spends hours and hours in the studio and knows how to make and put songs together, knows all the tricks, knows how things should be, knows who to call to invite Giggs participate and rap according to the work. She did her thing and it was amazing from the start. ” Plus, he added, “I feel like I’m a bit of an interventionist, and I feel like I have to anticipate people and micromanage things when it comes to directing things. . To not have to do that is very different for me. Not because she’s my partner, but because she understands brevity and knows exactly what we want, and just goes and does it. “

The Ora partnership also came with some bold, integrated fashion directions, resulting in a key accessory that became the driving force for Craig’s transformation: a monogrammed “DC” diamond grill set . “You know, Rita, she’s a big fan of these baked goods,” Waititi said. “Because she created the music for the piece, they took some inspiration from some photos [of her] two ovens — well, she has a lot of ovens — and then they made these DCs for him from same place where she gets hers. “

And perhaps because of all the collaborative spirit in that atmosphere, Waititi even agreed to make an unplanned appearance of himself at the end of the clip, presenting it as the archetypal haughty director. “It really never occurred to me that I would be playing that little cameo until we were filming and then Daniel said, ‘That’s got to be you, man,’ he recalls. “He really convinced me to do it. They have some spare suits, and I threw one in. “In true Waititi style, both want to fake bizarre situations.

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