Another big-name free agent on the open market, and the Dallas Cowboys were among the first teams mentioned for “interest.” Odell Beckham Jr is on his way back from an ACL injury sustained at the Super Bowl in February. The only thing missing for OBJ is a team to play with. Cowboys owner Jerry Jones, during a weekly radio broadcast on 105.3 The Fan in Dallas on Tuesday, sold fans another bill of merchandise, talking about how good Beckham looks with the star on his helmet.
“Odell is someone for whom we have all the appreciation in the world for what he is a competitor. I know the Cowboys star on that helmet when he puts it on looks pretty.” Jones explains.
Why is Jones doing this to his loyal fan base? There have been too many times in the past that we’ve seen free agents wanting to sign with Dallas and even openly saying they want to play for the Cowboys, only to end up signing elsewhere. During the season, Bobby Wagner and Von Miller expressed a wish to wear a star. No player was signed by Jones.
Now Jones has another chance to bring big traction to Big D, and anyone who has watched the team for a significant amount of time knows that probably won’t happen. Twenty years ago, maybe, but not today. Jerry wants to talk about winning at all costs, and then when it’s time to act, we hear the crickets chirping.
Don’t believe the hype.
What it comes down to is Jones love the hype machine. He’ll be the ultimate hype man like Flavor Flav was in the old days. Jerry Jer? But when it comes to actually getting agents to spare in the building, Jones has been failing lately. Jones has relied on drafts more than anything in the past decade. That’s great, but when you’re constantly talking about doing whatever it takes to win, fans want to see you walk more and talk less.
No one is saying that Jerry is unwise to be cautious, especially when it comes to a player like Beckham, who is on the verge of another ACL injury. (Detroit Lions WR Jameson Williams tore his ACL a month before Beckham and is ready to return in December.) But the Cowboys could use a different weapon at the wide end – do you trust anyone but CeeDee Lamb and Michael Gallup? – and they won’t have to pay much for OBJ’s services in the final two months of the season. It’s a low risk, high reward proposition. The Rams are constantly figuring out how to get around the salary cap restrictions to bring in players that will help them win. They did it with OBJ and Miller last year, and it paid off.
If Jones really wants to win as he claims, we need to see more and show less. Stop telling the media what you want to do or who will look good in your uniform and go get them. Then tell us what they would do or how good they would look with the Cowboys star on their helmet. Everyone knows you can run your mouth with the best of them, Jerry. Cowboys fans want to see their team make it through to the split knockouts. If there’s a real chance Beckham can help, you need to take him to the Big D.
Otherwise, Jones needs to stop commenting so strongly on players he has no intention of signing.