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coina company that helps creators sell non-fungible tokens (NFTs), acquired Tacita small company that specializes in rewards platforms.
coin Cameron Hejazi, CEO of Cent, said in an interview with GamesBeat, that it has focused its efforts on The Collect Button, where consumers can collect NFTs from websites, creators and Others want to create a loyal fan base. That button is like the new “like” button that made Facebook famous.
Hejazi says the Collect Button is a great tool to allow creators to exchange real value with fans, where fans can get a collectible in exchange for doing something like provide their email address to the creator. These collections are often free, and they are a way to attract new audiences to Web3, which often has a complicated referral process.
“We are like a creative economy company. We are helping creators sell NFTs and work with brands,” said Hejazi. “We strive to be a comprehensive company from start to finish, serving every aspect of creator needs. We are trying to create new ‘likes’.
The acquisition is part of Cent’s continued expansion in Web3 and it will accelerate the growth of the platform through The Collect Button, Cent’s plug-and-play tool for creating and embedding NFTs that can Collectible anywhere. Purchase price was not disclosed.
Brands and businesses use the Collect Button to turn actions like product purchases or user achievements into digital collectibles, totaling over a million NFTs to date. Initial partners include Nice Collective, Outsnapped, African Valuables Collective and MamiWata Surf.
“Collection is a new way to express yourself online,” says Hejazi. “Today’s social products highlight what people say, while the next generation of products will highlight what people do—expressed through what they collect.”
Tacit was founded by Holger Nießner and Bijan Farsijani. Nießner is an experienced Web3 developer in WebDev, DevOps and AI companies. Nießner will be the head of engineering. Farsijani said in an interview that he joined Web3 in 2017 during a crypto bull run.
Farsijani joined Entrepreneur First, a European accelerator, and he met Nießner. They became acquainted with Cent through Katie Geminder, Cent’s co-founder. That’s how the alliance started. Farsijani will be the head of the partnership.
“We are very excited to be a part of Cent,” said Farsijani. “Not only because of the excellent team, but
because Cent’s product is one of the few in the world that can deliver what the industry has been trying to achieve for years: web3 benefits for everyday users.”
In a statement, Nießner said: “We are excited to join Cent to continue building the technology, with a focus on real-world adoption. This is the key to realizing the promise of web3.”
Previously, Bijan Farsijani built and sold an AI venture, and has a track record of product development and business on Web2 and Web3. His experience in both worlds will be crucial to driving adoption among brands entering the Web3 arena for the first time with The Collect Button.
Cent is a platform that connects audiences to web3. This technology enables creators, brands, and businesses to instantly turn everything—from creative intellectual property to raw metadata—into digital goods that can be gifted or sold to anyone. , anywhere.
“We founded Tacit on the idea of decentralized work and decentralized work distribution and then paid based on what people contributed,” said Farsijani.
Cent handles all the technical issues such as tokens, wallets, custody, asset transfers, unlocking exclusive content, and other platform-related tasks that make the Web3 buying process seamless.
As for the roadmap, Hejazi said the company will try to set up a Collect Button on various websites, and it will create a Web3 community and network.
Farsijani said he hopes to help bring together European brands to get them involved with creators and Collect Button.
As for the harsh Web3 environment, where a lot of people hate Web3, Hejazi said the environment has changed a lot since the euphoric days of the market.
But he believes consumers continue to buy and expect rewards, and that NFT rewards can maintain strong engagement during tough times for consumer sites.
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