Tech

Business process advancements harness the power of an organization’s digital twin


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Celonis, a leader in process mining technology, has announced a number of significant improvements to its process mining capabilities. The most important step forward will help organizations analyze multiple processes simultaneously to create a digital twins organization (DTO).

While other process mining vendors (and Gartner) have used the term DTO in the past, previous approaches have all taken a piecemeal approach, analyzing each process separately. Celonis CEO Alex Rinke told VentureBeat that with Process Sphere, a number of technical improvements have increased process mining analytics performance by more than 100 times, enabling multi-object analysis.

This can simplify the experience for business users who are not process experts, reduce the complexity of analyzing multiple processes, and help users identify how processes affect each other.

Here are the main new announcements:

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  • Handling Spheres analyze multiple connected processes to power an organization’s digital twin.
  • Business operators combines business processes and information into a simplified experience for business users.
  • Application to collect accounts help businesses fight inflation.
  • Partnership Emporix improve process execution among business partners.

Process Sphere brings mining to a third dimension

Celonis’s The biggest news is the launch of Process Sphere, which helps analyze multiple processes from the perspective of different types of users. For example, a specific business process such as cash-in or order-to-pay can include many applications including enterprise resource planning (ERP), customer relationship management (CRM) and more. ) and supply chain management (SCM).

New Process Sphere capabilities provide a 3D view of how processes affect each other, much like an MRI analyzes your body from multiple angles to plot a three-dimensional view. Rinke explains, “Businesses don’t just have a process. They have many processes that interact with each other and all are important for driving performance. You need 3D understanding to drive deeper optimization. “

Multi-object process mining can help distinguish how events relate to each other and to different audiences. For example, shipping a bicycle relies on other processes to ensure individual parts such as brakes are in stock so the bike can be manufactured and shipped on time.

Process mining performs complex analyzes on millions of records to correlate log data in ERP, CRM, and SCM systems with a sequence of events within a process. Rinke says that by optimizing the performance of these algorithms more than 100 times over the past few years, Celonis has moved closer to a real DTO.

“With the digital twin of the organization, we can see how all the processes in a company can interact at the same time,” he said.

Various business users, such as accountants, product managers, and supply chain specialists, can examine complex relationships between business objects such as orders, requisitions, invoices, and more. orders and shipments. This can provide insight into bottlenecks in specific processes and identify ways in which small delays in one process can have a more significant impact on other parts of the organization. office.

Simplify user experience

The digital twins of an organization are much more abstract than the digital twins of physical things like buildings or cars. Processes are traditionally presented and explored through intricate spaghetti diagrams showing the different steps and alternative pathways involved in each process. Process Sphere improves on this with color-coded lines that look more like a subway map.

But this is still a bit too complicated for users who may not be familiar with process analysis. So Celonis developed Business Miner as a simpler approach to present business process insights in the context of current business challenges.

“The idea with Business Miner was to create an experience that was extremely easy to use,” explains Rinke. “[Even if] business users don’t even know what the process is… they can still save millions of dollars. “Business users can analyze how work flows across ERP, SCM, and CRM systems to identify opportunities for improvement or cost reduction.

For example, an accounting user might discover the factors that influence the percentage of on-time payments; evaluate the specific value of the rate increase; and get instructions on actionable steps to do so. These tools also allow users to combine charts, graphs, and recommendations into consolidated reports and action lists that they can share with other team members.

New app for accounts receivable, e-commerce

Celonis is also combining these innovations with its execution management expertise, building low-code applications to support a number of domain-specific applications. For example, a new set of accounts receivable applications helps businesses increase working capital and reduce the costs of collection management, credit management, and dispute management.

Guiding experience for accounts receivable

These new applications combine information about processes with the data that passes through them. Companies can pull together customer, balance and contract data from trading and analytical systems. This can help accounts receivable teams identify, prioritize, and pursue the most impactful actions. It can also help streamline and automate collection, dispute, and credit processes.

“The whole idea is that we can express and deliver value through guided experiences,” explains Rinke.

Partnering with Emporix to optimize e-commerce adjustments

Celonis has also partnered with Emporix on the Trade Execution Platform to automate optimizations ecommerce processes affecting business partners. This will help businesses automatically adjust their workflow in response to changes in customer, inventory or supplier needs, and completion status.

Traditional B2B commerce systems often require manual intervention to adapt to changes in price, stock, or customer behavior. The new tool allows companies to track and tailor their end-customer interactions using process intelligence signals. For example, if the system identifies a potentially late shipment, it can suggest an alternative.

“I think this will redefine the future of enterprise applications,” said Rinke. “When you have understanding and intelligence throughout this process, you can make things much better. It applies to front office, back office and supply chain. This changes the way you manage and optimize the performance of your business. It becomes a performance layer on top of your applications and business processes. “

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