Legos. They have withstood the test of time and remain the most loved toy among children and adults through the many constructions that can be created using millions of handmade bricks. production company.
You can build on the instructions provided in the box — which I dare say is a prerequisite for later building IKEA furniture — or let your creativity run wild.
After watching several documentaries about Legoland and behind the scenes working for the company, I dreamed of becoming a Lego artist. Even so, this was never a dream that I took seriously.
Unlike me, it seems the team behind Bryks Art made it. These Malaysians build large brick sculptures to display in venues like IOI City Shopping Mall, and even engage the public in their creative projects.
Behind the building
Like most brick hobbyists, the team behind Bryks Art has brick boxes and boxes.
“If we love toys, we show them off. Once we get bored with the toys we’ve built, we take them apart and try to build new ideas,” shared the team, who told the Vulcan Post that they wanted to remain anonymous. than.
The inspiration for founding Bryks Art in 2018 really came from their kids.
Millennials and Gen Z are digital natives who spend too much time on their devices, Gen X’ers realized.
Bryks Art was founded on the goal of reintroducing other forms of play, such as bricks, to their children. On a larger scale, Bryks Art’s aim is to inspire the public to challenge their creativity through brick sculptures.
Life-sized Pokemon, cars and more
During our visit to IOI City Mall’s Phase 2 launch, we stumbled across an exhibition of Lego Pokemon sculptures. Children and parents were also gathered around small tables, seemingly building something out of bricks.
That was just the beginning of our exploration of Bryks Art.
Going down to the Ground Floor, we are awestruck by a life-size Myvi sculpture built from these bricks, complete with illuminated floodlights and an openable front door.
The team calls the car sculptures MyBi, and there are several smaller Myvi sculptures in the same space. These include a MyBi tractor, MyBi monster truck, and one that looks like it’s been converted into a Transformers Bumblebee.
The kids were playing with the bricks at the previous interactive board? Then we discovered that they were actually part of something larger; it’s what the team imagines to be the largest brick mural in Malaysia to celebrate Merdeka and Malaysia Day.
“The good thing is that we didn’t do this on our own, 95% of it was put together by Malaysians as well as some tourists from abroad,” the group shared. “Malaysians have a hand in creating the largest brick mural, which is what makes our art so special.”
No labels, no rules
Speaking with the on-site team, we discovered that the bricks used for the sculptures were not the original Lego bricks. Instead, they are outsourced from a trusted third-party vendor.
So you won’t find the “Lego” mark on the bricks if you look closer.
“Lego is a brand, the most famous brand of bricks and there are rules about how you can use Legos,” the group explains why not using original products. “For us to build the unthinkable, we can’t be bound by rules, hence the use of non-Lego bricks.”
It can be said that using unbranded works for their sculptures is also more cost-effective.
Interestingly, Bryks Art does not sell these bricks under their brand name. When asked about monetization, the team explained that it mainly relies on commissions from clients.
“We introduced ourselves to the world by showcasing our brick sculptures to the public and building a fan base,” they shared.
“Fortunately for us, not only did the public notice our capabilities, but so did corporate organizations, many of whom asked if they could entrust us to build for them. or not.”
A team of 50 dedicated people
Bryks Art’s team consists of 50 full-time professionals tasked with designing, engineering and building brick sculptures.
When it comes to bringing an idea to life, Bryks Art shared that the team will brainstorm their ideas together on a weekly basis.
Then they come up with a shortlist of ideas, choose what to build, and get started with their building process.
This is where designers will put ideas into a drawing, engineers will ensure the structural integrity of the works, and builders will put the sculptures together.
The final part of the project where the bricks are put together brick by brick can take up to a week to two months, and the latter is the case with the life-sized Myvi structure.
Build a gallery
It’s been almost five years since Bryks Art debuted. So far, the team has shared that not much has changed about the company’s operations.
The ultimate goal of the Bryks Art team is to build their own Bryks Art Gallery, which will most likely be located in the Klang Valley in 2023.
They imagine their space has a Bryks Library, where members who sign up will have access to an endless supply of brick elements to build whatever they want.
“We want to build a community of builders, regardless of age, experience and skill level,” the group says of their goal. “Ultimately, we will be bringing great works to the Library to showcase our community.”
For members who don’t want their works to show up in the Library, they can choose to store them in the personal locker provided in the space or dismantle their works.
Looking at Bryks Art’s business model, it seems that the intention of building this business is to foster the existing and new community of Lego lovers.
While the sale of unbranded bricks can be an additional source of income for the business, it is clear that the founders had an eye for the art of bricks in general, as demonstrated by the Chamber of Commerce and Industry. exhibit they are setting up.
Since they also claim to have found corporations willing to pay for their work, what Bryks Art is doing in Malaysia seems valid.
- Learn more about Bryks Art here.
- Read about other Malaysian startups here.
Featured image credit: Bryks Art