Lifestyle

Bo The Avocado, the avocado smoothie and dessert brand in Malaysia

Lee Huey Ping was never a big fan of avocado. In fact, she thinks this fruit is luxurious and sophisticated – not something she will buy often. Her husband, Kah Wai, had never even tried it before.

But during a trip to Da Lat, Vietnam, the couple’s life changed a lot.

Called Bo Ice Cream, this dessert is essentially a butter mousse. In Ping’s words, it is also known as “the greatest butter dessert”.

After returning to Malaysia, the couple still cannot forget the dessert. They will even talk about the possibility of starting their own avocado-based F&B chain locally.

Their daydream came true during the pandemic. In September 2020, the two decided to give up their full-time corporate careers. Ping is a financial analyst while Kah Wai works in banking.

“Despite the huge risk to the economy being affected, we decided to go with it and stick with our gut feeling,” said Ping. “We just had a hunch that there is a huge market potential along with a change in consumer trends due to the pandemic.”

Sowing seeds for entrepreneurship

To pay homage to their favorite avocado dessert, the couple decided to name their business Bo The Avocado. Plus, it seems like a catchy and well-placed name for a good mascot.

Image credit: Bo The Avocado

In fact, the brand’s avocado mascot is actually made up of the letter “b” and the letter “o”. Can you spot it?

According to Ping, Bo The Avocado started with a bunch of avocado smoothies from the start. There are typical original Avo Milk smoothies as well as more unique flavors like Avo Mint Dark Choc.

In early 2021, the couple welcomes a third business partner to the equation. Safwan, a high school friend of Ping and Kah Wai, is now in charge of all the stores.

“Fun fact, the three of us are from Melaka and go to the same high school and university!” Added Ping.

The three Melakans aim to provide a unique experience and showcase the idea of ​​consuming avocados in different ways. They wanted to describe Bo The Avocado as “the purveyor of all things avocado”.

In line with this, the brand produces not only drinks with butter but also all kinds of dishes. Had the Avo Lime Cheesecake, Mac & Bo (mac & cheese with avocado puree), avocado fries and a variety of avocado toast.

Image credit: Bo The Avocado

“Our focus is primarily on creativity, flexibility, innovation and the ability to improvise to create the best value for our customers which we believe sets us apart from other competitors. competitors,” said Ping.

A market ripe for competition

If you are a lover of avocado drinks, you will know that Bo The Avocado is not the first avocado F&B brand in Malaysia. For example, there is Avocadian, which was launched in 2017.

Avocadian also has a wide variety of avocado-based drinks, from matcha to chocolate-flavored ones. But the classic is the Original AvoShake, which is a bestseller according to the brand’s BeepIt page. At RM13.90, it’s a bit more expensive than Bo The Avocado’s RM11.90 Avo Milk.

From its BeepIt page, Avocadian appears to use butter from the US, while Bo The Avocado gets its supply from the south.

Image credit: Bo The Avocado

“There are several avocado sources available in Malaysia, which are Australia, Mexico, USA, Kenya and the Philippines,” explains Ping. “Currently, our avocados are sourced from Australia, but in the past we also sourced from Mexico and the US.”

However, due to US sanctions, Ping said Mexican and US avocados have increased in price by 200%. So, Bo The Avocado decided to use Australian Hass butter, which is said to have a richer buttery taste and longer shelf life than the Kenyan and Philippine avocados.

Since brand is related to product, quality control can be quite a complicated affair.

“Due to the nature of avocados being a difficult and ingenious fruit, we naturally ripen them in-house at our headquarters and distribute [them] Ping explained. “We check avocados every day to make sure we store and grade them properly at each stage of their ripening process.”

Image credit: Bo The Avocado

How happy?

Although avocado is more popular in Malaysia now than it was about a decade ago, it still has a taste of its own.

To counter this challenge, Bo The Avocado aims to introduce butter-free products such as coffee, matcha, mocktail, juice and other smoothies on the menu.

Image credit: Bo The Avocado

“However, we will maintain avocado as our core product and we will continue to curate more upcoming dishes and desserts that are now more unique.”

Brand new formulas often come from the group’s “crazy ideas”. Ping oversees the entire R&D and product management process, though she says anyone on the team can try to come up with their own ideas.

Perhaps the creativity that the founders infused into the brand played a part in the growth of Bo The Avocado. In two years, the F&B brand opened five stores across the Klang Valley.

“This achievement alone makes us believe that we are definitely on the right track despite having only started the brand for a short time,” said Ping.

Image credit: Bo The Avocado

Going forward, the team hopes to continue to expand, domestically or internationally, but must be cautious. Ping also mentioned that the brand is open to licensing offers.

Also, the founder gave us some updates — Bo The Avocado will be opening a few new stores soon, namely at 1Utama Shopping Center and IOI City Mall.

Ping concludes: “Our main goal is to create a new bubble, a healthier indulgence trend that can complement other well-established trends such as milk tea, coffee and water. fruit.

There is still a long way to go before butter drinks can reach the level of other beverages. But considering Bo The Avocado’s growing presence in the Klang Valley, it seems the brand could be just one of the driving forces behind the fruit’s popularity in Malaysia.

  • Learn more about Bo The Avocado here.
  • Read other F&B related articles we have written here.

Featured Image Credits: Bo The Avocado

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