Health

Blue Cross Blue Shield of Massachusetts to launch virtual primary care with Carbon Health, Firefly Health



Blue Cross Blue Shield of Massachusetts will offer a new virtual primary care option next year through a partnership with Carbon Health and Firefly health.

The insurer said the offering, starting January 1, will be included in “the vast majority” of its commercial health plans. Members will choose a primary care provider through Carbon or Firefly, and they will be able to access primary care, mental health care, and referrals to providers directly in their network when needed.

Blue Cross says members can expect $0 cost-sharing for primary and mental health visits with clinicians on their virtual care team, as long as they meet the following criteria: request from their plan. For example, eligible Saver/HSA plan members must first meet their deductible.

“More and more consumers are using virtual care and experiencing its benefits, including greater convenience and affordability,” said Blue Cross commercial director Patrick Gilligan.

“We’re excited to give members access to two primary care approaches that provide the most comprehensive virtual primary care models we’ve seen.”

TREND TO BIGGER WOMAN

Several digital health companies have launched virtual primary care services, claiming it can be more cost-effective and more accessible to patients. Telehealth giant Teladoc Health implements its primary care program for the first time, called Primary360available to payers last year.

Since then, it has expanded its offering with drug delivery and Collect samples at home for lab tests. The company also in partnership with Trustmark Health Benefits to launch a virtual priority health plan.

This spring, CVS Health announced virtual primary care. Amazon could also become a bigger player in the space with its plans $3.9 billion acquisition of a mixed primary care provider One Medical. However, not long after announcing the deal, Amazon revealed its plans shut down its telehealth serviceAmazon Care, at the end of the year.

Meanwhile, Firefly Health Launch your own preferred virtual health plan was marketed to small and medium-sized employers last year, not long after Raise $40 Series RED.

Huge increase in carbon health $350 million in 2021. Then it acquired the company that monitors patients remotely Alertive Healthcarea string Urgent Care Clinic in New Jerseytwo clinics chain in Arizona and Californiaand a group clinic in Southern California.

The company hit a bit of a bump earlier this summer, like some other digital health and medical technology companies. It says it’s lay off 250 employeesapproximately 8% of the global workforce of hybrid care providers.



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